ClassPass Partner Blog | Grow Your Business

Marketing ClassPass

Why ClassPass Invested Over $50 Million in Marketing in 2025 to Drive Partner Growth

The fitness and wellness industry is in a moment of real expansion. The global wellness economy has reached over $6.8 trillion and is on track to hit $9.8 trillion by 2029. Consumers are spending more, more often, and across a wider range of experiences than ever before. For the studios, gyms, salons, and spas at the center of that growth, it's both an opportunity and a challenge: there are more potential customers in the category than ever, and more competition for their attention.

Business Owner Insights ClassPass

Building a Better Review System for Partners and Users

At ClassPass, we’re always looking for ways to improve the experience for both our partners and users. A key part of that experience is reviews.

ClassPass Customer Experience

How ClassPass Prepares Users Before They Walk Through Your Door

ClassPass helps partners reach new audiences—people who are actively looking to try something new, explore different wellness experiences, and discover businesses they may not have found otherwise. Reaching those people is one of the most valuable things ClassPass does for its partners. As ClassPass continues to grow, we’re investing in the tools, education, and product experiences that help make those visits even more successful; for partners, staff, and users alike.

ClassPass Studio Spotlights

HIIT Pilates Builds Community and Expands Across Sydney with ClassPass

When Carla Sconce, founder and director of HIIT Pilates, opened her business in Sydney in June 2020, she was launching more than a new studio. She was introducing a proprietary class format she had built from the ground up: a 50-minute workout combining 12 minutes of high-intensity interval training, performed off the reformer carriage and guided by a TV screen, with 35 minutes of reformer Pilates.

ClassPass Studio Spotlights

Eleven Years of Growth: CORE40’s Partnership with ClassPass

Founded in Solana Beach, California in 2009, CORE40 is a premium Lagree studio group now operating across San Francisco and Amsterdam. Its high-intensity classes are taught on Megaformer machines, using slow, controlled, strength-focused movement to deliver a challenging and consistent experience in every class.

ClassPass Studio Spotlights

How ClassPass Helps Saints & Stars and PLTS Fill Classes, Gather Feedback, and Drive Growth

Saints & Stars and PLTS are two of the Netherlands’ most recognizable boutique fitness brands, combining premium facilities, high-energy classes, and a hospitality-led experience across Amsterdam and Rotterdam.

ClassPass

ClassPass April Product Updates: What’s New for Fitness Businesses

From smarter scheduling tools to stronger security, our latest updates are built to help your business grow.

ClassPass Studio Spotlights

Solid People Builds Momentum with ClassPass

When Solid People opened its doors in Munich in February 2025, the mission was clear: help more people experience the power of strength training through a holistic, community-led approach.

ClassPass Studio Spotlights

Fueling The Flame: Yoga Flame’s Sustainable Growth with ClassPass

Founded in 2017, Yoga Flame has spent nearly a decade building more than just yoga studios; they’ve built a community.

ClassPass Studio Spotlights

How Grit60 Fitness Built Community and Fueled Growth with ClassPass

In South Florida's fitness scene, standing out amongst the competition takes more than a good workout. It takes heart and an amazing community. From boutique fitness studios to national franchises, trends and consumer interests are constantly changing. To thrive in this environment, you can’t just blend in; you have to evolve.

Reporting ClassPass

Introducing Class Insights: A Q&A with ClassPass Lead Product Manager Kurtis Poole

ClassPass’s new Class Insights tool is now available in the Partner Dashboard for integrated fitness partners. It shows how your classes are filling by class type and time and lets you break utilization down by direct bookings, ClassPass bookings, or both, so you can quickly spot patterns and take action.

ClassPass Operations

ClassPass Payouts, Pricing, and Policies: How Rates Are Set and How Partners Get Paid

If you’re considering listing your studio, gym, salon, or spa on ClassPass, you likely have one primary question: How do payouts actually work?

Revenue & Growth ClassPass

How Classpass Is Driving Incremental Revenue for Studios in 2026

In 2026, studio owners are navigating a more complex operating environment than ever before. Consumer demand is strong, but rising costs, shifting workout habits, and increased competition mean that studios need growth strategies that drive revenue without adding operational strain.

Customer Acquisition ClassPass

Trial Fraud: Eligibility, Fraud Detection, and How ClassPass Protects Your Business

When you list your business on ClassPass, you’re trusting us with more than bookings. You’re trusting us to protect your inventory, your revenue, and your time.

Revenue & Growth ClassPass

Is ClassPass Worth It for Studios and Gyms?

If you run a studio or gym, it’s fair to ask: Is ClassPass worth it?

Customer Acquisition ClassPass

The ClassPass Trial Program: How It Works, Why It’s Required, and How Your Revenue Is Protected

If you’re a ClassPass fitness partner, chances are you’ve seen trial bookings pop up in your schedule. Or maybe you’re still wondering how the trial program actually impacts your business. In this blog, we’ll break down how both the free and paid trial programs work, how your direct clients and high-value classes are protected, and address common concerns around trial fraud, class devaluation, and the impact on paid attendance.

ClassPass

What is SmartRate?

ClassPass helps fitness and wellness businesses grow by filling empty class or appointment spots, reaching new customers, and driving incremental revenue—with no upfront costs. To power this growth, we developed SmartTools: our intelligent spot management system that uses real-time data and machine learning to help partners maximize every opportunity for revenue. SmartTools is powered by two key features: SmartSpot, which analyzes historical booking patterns to list only the spots you’re less likely to fill on your own, and SmartRate, which dynamically prices those available spots.

ClassPass

2020 Was a Rough Year for the Fitness Industry, But Here’s Three Positives that Came Out of It

Resources ClassPass

Hannah Bronfman: Author and HBFIT Founder

Resources Instructor Insights

Shawn Johnson: Gold-Medal Gymnast and Fyt Life Founder

Resources Instructor Insights

Jessamyn Stanley: Yogi and Author

ClassPass

2019 Best of ClassPass Awards Results Are In!

ClassPass

Nominate Now for Best of ClassPass Awards 2019

Fitness Industry Trends ClassPass

2019 ClassPass Fitness Trends Are Here!

ClassPass

How is ClassPass Growing the Overall Fitness and Wellness Industry?

ClassPass

Is ClassPass an Exposure Platform or a Lead Generation Tool?

ClassPass

Are ClassPassers Part of My Studio Community?

ClassPass

ClassPass CEO Fritz Lanman Talks Growth and Innovation with IHRSA

ClassPass Uncategorized

Marketing Your Business with ClassPass

Running a health, wellness or fitness business is tough. From administrative tasks to venue upkeep, running a staff and managing financials, how do you find the time (or tools) to market your offerings? ClassPass is the ultimate marketing tool for your fitness business.

ClassPass Uncategorized

ClassPass End of Year Roundup 2018

As the year comes to a close, we reflect back on 2018. From ballet and burpees to squats and saunas, the past 12 months have been the most active the wellness industry has seen yet. It’s you, our wellness and fitness partners, that make the world a happier and healthier place.

ClassPass

SmartSpot Studio Partner Q&A

At ClassPass, our goal is to help fitness and wellness businesses grow by expanding their reach, filling empty spots, and boosting revenue. That’s why we created SmartTools, our intelligent spot management system. Powered by machine learning, SmartTools uses historical and real-time data to predict empty class spots and help fill them to maximize partner earnings on ClassPass.

ClassPass Customer Experience

How Lean Bean Fitness Builds Community on ClassPass

We’re excited to feature Lizzie Bland, founder of Lean Bean Fitness and Lean Bean Retreats and winner of the 2018 ClassPass Customer Champion Partner Award, for this post!

Webinars ClassPass

Webinar: Fireside Chat with ClassPass' VP of Partnerships

Listen in to our conversation with ClassPass' Vice President of Partnerships for insights on the recent evolution of the ClassPass business. We’ll review: Why we transitioned from a “class” model to “credits” model for users How Credits, Dynamic Pricing, and Premium reservations function and impact your business Questions submitted from partners about how best to optimize these products for your business

ClassPass

4 Quick Facts on ClassPass Studio Owners

As much as you interact with clients and your staff on a day-to-day basis, the fitness industry can sometimes be an isolated space where you don’t get a chance to network and learn from other business owners like yourself. Have you ever wondered who your fellow studio owners are and how they got into the fitness industry?

Resources ClassPass

Get Involved in National Fitness Day 2018!

Guest blog post by Kim Bielak, Founder of National Fitness Day

Resources Fitness Industry Trends

Miami Fitness Market Profile

At ClassPass, our team works with the top studios in dozens of cities around the world to understand the ongoing trends, pain points, and characteristics that make our 50 markets unique. Now, we want to share some of those insights with you, our readers.

ClassPass

Join Us for ClassPass: In Session

ClassPass is on the road again, visiting select cities in 2018 for our In Session event series! These events are dedicated to providing exclusive fitness market insights and networking opportunities for ClassPass partners and other industry professionals. If you’re a studio owner or fitness professional, we’d love for you to join us this year!

ClassPass

The 2018 ClassPass Partner Awards Winners

We're thrilled to announce the winners of our first ClassPass Partner Awards series! With these awards, we sought to recognize partners within our network of 8,500+ studios and gyms around the world who demonstrate the passion and drive to grow their local fitness community and move the industry forward.

Resources Fitness Industry Trends

Our 2018 Fitness Predictions

Another exciting new year has begun for the fitness industry! As your busiest month of the year winds down, we wanted to reflect on areas the fitness industry saw significant growth in 2017 that are poised to continue to prosper this year. We spoke with Elizabeth Hathaway, Director of Partner Success at ClassPass, to highlight the biggest trends in fitness to watch out for in 2018.

How Warrior Fitness Boot Camp Expanded to A Thriving Brooklyn Location

Expansion ClassPass

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