ClassPass Partner Blog | Grow Your Business

Facilities Management

How to Start and Grow a Fitness Studio: Business Plan, Pricing Strategy, and Fitness Sales Funnel Guide

Starting and growing a successful fitness studio requires more than a great workout concept. Owners need a clear plan for positioning their studio, pricing their services, and consistently attracting and converting new members.

Resources spa

Steps To Reopen Your Massage Spa & Salon

Resources Business Owner Insights

Fitness Studio Reopening Checklist

Resources beauty

Wellness, Spa & Beauty Salon Reopening Checklist

Resources Webinars

How To Reopen Your Fitness Studio After Covid-19

Resources Business Owner Insights

How to Start A CrossFit Gym

Operations Facilities Management

8 Best Practices to Prevent Injuries in Your Studio

Operations Facilities Management

9 Swaps to Make Your Studio More Eco-Friendly

Operations Facilities Management

6 Ways to Prepare Your Studio for Warm Weather

Operations Facilities Management

Studio Cleaning 101: Keeping Your Space Safe and Sanitized

Operations Facilities Management

Take Control of Your Studio With These Time & Money-Saving Tips

If you own a fitness studio or gym, it’s safe to say you’re probably busy. Not only are you running a business, but you’re also in a profession that requires you to move around all day. When your days and evenings fill up with classes, the old adage “time is money” rears its ugly head.

Operations Facilities Management

Optimize Your Revenue By Renting Out Your Space

Running a studio is no small task. You’ve committed to building upkeep, work tirelessly to market your business and develop programming to keep clients coming back every week. That’s a lot of work, especially if you have a small team. Since you can only work so many hours in a week without being spread too thin, you might consider amping up your studio’s revenue by renting out excess space. The space is there there and useable — so if it works for your class schedule, why not allow someone else to utilize the space in your downtime?

Operations Facilities Management

The Argument for a Well-Stocked Shower: Why Some Studio Owners Say Amenities Are Worth the Extra Investment

Users frequent their favorite fitness studios for different reasons. Some focus on the level of difficulty, others care about the instructors. And for a some class-goers, it’s all about the amenities. The promise of a steamy, post-sweat session sauna or the motivation that a well-stocked shower provides can serve as inspiration for that last round of burpees.

Operations Uncategorized

How to Cut Down on Energy Costs for Your Studio

As fitness studio and gym owners, you are constantly striving to make a difference in clients’ lives. But it’s not all that crazy to think that you can also make the planet better and, in turn, decrease some of your operating costs. Seem like a dream? Well, it’s possible.

Facilities Management

4 Ways to Use Technology to Make Your Studio More Efficient

Have you ever walked into a studio and thought you fast-forwarded through time? Maybe the meditation room was synced with intuitive lights and sound or your spinning class included a screen that made you feel like you were biking through the Amazon. Even simple things — like mobile check-in — can make a huge difference when it comes to offering convenience to class-goers. Consider these options the next time you want to upgrade your studio’s technology.

Operations Facilities Management

Equipment Leasing 101

As any fitness studio owner knows, buying gym equipment can get pretty expensive. And with so many other costs to factor in when you own and operate a studio, it's necessary to look for areas where you can cut down on expenses. One option that can be a big help? Leasing the gym equipment you need in your facility.

Customer Experience Operations

How to Handle Inclement Weather Situations at Your Studio

Even with unpredictable weather this season, studio members are willing to brave the elements in order to stick to their fitness resolutions. Regardless of where you live and what weather patterns you may be dealing with—from wildfires and heat waves to flooding, snow and ice storms—how should your studio or gym handle situations that make driving dangerous and force you to close? When and how do you communicate your studio or gym’s closings? Here are some tips that will help you determine your studio’s inclement weather policy:

Retail Operations

Beverage Trends to Watch Out for in 2018

We’ve partnered with Welltodo, a global wellness news site, to bring you even more insights into the fitness and wellness industry around the world.

Facilities Management Class Experience

Festive (and Trendy!) Holiday Decor for Your Studio

It’s the most wonderful (and stressful!) time of the year. Now more than ever, it’s hard to find time to exercise amid an endless list of holiday to-dos. So, when your members do make it to your studio for a class, why not greet them with a festive space that gets them in the holiday spirit? Whether you’ve already decked your studio’s halls and are looking for some easy yet high impact finishing touches or want to overhaul your holiday décor, read on for some modern ideas.

Resources Legal

Webinar: Risk Management and Insurance 101

About the Webinar As a business owner, you know you need insurance to protect your business, but do you fully understand all the ins-and-outs of your policy and liability?

Facilities Management

When to Replace Small Equipment

While keeping track of maintenance for your large equipment items like treadmills, ellipticals, rowers and more is one of your top priorities as a business owner, it's important not to overlook the smaller items as well, such as hand weights and towels. The cleanliness and modern feel of your gym makes an impression on clients, though it can be a challenge to budget for the smaller accessories at your gym without knowing how often they’re going to need to be replaced. Here are some tips for making sure they last as long possible -- and for gauging when it’s time to throw in the towel (literally).

Facilities Management

5 Best Practices for Protecting Your Business

Having a plan in place for protecting your business and the investment you’ve made in it starts with insurance. But even once you’ve found the right broker and insurance policy for your business, there are still a number of other ways to make sure you’re protected on a day-to-day basis. Below, we share some best practices for limiting your professional liability and upholding your reputation.

Legal Operations

Identifying Your Business Insurance Needs

As a studio or gym owner and operator, keeping your staff, members, and investment safe is a continuous priority for you. Whether it’s your landlord’s requirement, your own peace of mind, or a conscientious decision to ensure your business and bounce back from a loss, having insurance is key for business owners. Yet buying the proper insurance at the right price can be a difficult road to navigate. Do you purchase the highest limits for the most money? Or do you risk getting by with the bare minimum? The “bare minimum” can also mean different things: it can be buying the bare minimum in limits or buying limited coverage. Policies have different language and sometimes people buy insurance and later realize most claims aren't covered due to exclusions. These are business decisions that every owner is faced with, but you can minimize your exposure by working with the right broker to understand the coverage you’re buying.

Facilities Management

Which Group Fitness Studio Flooring is Best For You?

Operations Facilities Management

Prevent Theft in Your Studio

If you're a business owner, dealing with theft issues can be an unfortunate reality. Whether it's small scale, like towels or hand weights gone missing, or a larger problem, such as an employee stealing money from you, it's important to address these issues the moment you realize what's happening. Doing so sets an example for your other employees, and makes it known that this type of behavior will not be tolerated.

Facilities Management

A Guide to Maintaining Equipment at Your Studio

Buying equipment for your fitness studio is often a big investment. Depending on the type of workout you're offering to your clients, the price tag can range from a few grand for some free weights and mats, to a much bigger spend if your workout involves machines like bikes and treadmills.

Facilities Management

Should You Contract a Cleaning Company?

Facilities Management

The Basics to Buying in Bulk Online

As studio and gym owners, it’s easy to run through disposable class materials such as wet wipes, paper towels and trash bags quicker than you might expect. Don’t you hate when you have to run out to the store to grab more items at the last minute?

Facilities Management

How to Soundproof Your Fitness Studio

Whether it's in your new lease or your neighbors have started voicing complaints, soundproofing your studio isn't a straightforward process. There are lots of factors to consider when it comes to how to get the job done. Should you hire a professional, or try to do it yourself? What kind of materials would work best in your particular space?

Facilities Management

The Best Equipment for Every Type of Workout

When opening a studio, expenses are everywhere; from lease deposits and cleaning service contracts, to toilet paper and light bulbs. When costs are high, it can be hard to assess where to invest when it comes to your workout equipment. We talked to 10 ClassPass family experts about their favorite, most effective tools—and their answers might surprise you!

Finance Retail

Everything You Need to Know About Chip Cards (and Why You Should Accept Them ASAP)

Seventy percent of consumers now have EMV chip cards. So if you're not set up to accept them, your business is officially behind. But beyond making you seem outdated, not accepting chip cards could have more serious implications for your business. Read on to learn everything you need to know about chip cards—and why it's so important that your business start accepting them ASAP.

Legal Facilities Management

Keep Client Data Safe: What You Need to Know

As business owners, one of the biggest responsibilities you have is keeping your customers’ personal and credit card information protected. In 2014, more than 1 billion personal records were leaked or stolen—indicating that cyber crime isn’t going anywhere, and protecting your customers’ data should be a top priority. While you may think small businesses aren’t the target of cyber threats, it’s better to be safe than sorry. Because in addition to earning and keeping your clients trust, your reputation as a business is also on the line.

Resources Business Owner Insights

Should You Add a Smoothie Bar to Your Studio?

Facilities Management

Installing Showers and Lockers in Your Studio

Facilities Management

Economics of Cleaning Supplies

It’s a tried-and-true practice many clients are familiar with: clean off your equipment after your workout. Some studios provide wipes for clients to use, while others contract a cleaning crew to take care of it instead. How you go about this, though, can have an impact not just on your budget, but in the overall perception of your studio.

Facilities Management Class Experience

Surprise and Delight Clients with Out-of-the-Box Amenities

As more luxury gyms enter the U.S. market, so do super luxe, super high-tech amenities. Steam rooms, underwater treadmills, and outdoor climbing walls are just a few of the perks new fitness centers are offering. But most studios out there barely have room for a smoothie bar, never mind a driving range. We’ve come up with some basic amenities that still go a long way in keeping your clients feeling pampered year-round.

Facilities Management

Stay on Top of Your Equipment Needs

Whether your gym is bare bones or a high-tech facility with props on top of props, you’re going to need to upgrade your equipment at some point. Typical wear and tear is to be expected, but there are other things to keep in mind besides just the look of things.

Facilities Management

7 Ways to Solve Your Storage Problems

With all the equipment needed to run your studio, it can be tough to stay organized. Whether you need storage for towels and sneakers or stray mats and weights, we’ve got you covered with some DIY and out-of-the-box solutions.

Facilities Management

The Lowdown on Laundry

Offering towel service is a perk many clients appreciate. It’s a way to reinforce a high-end customer experience, but the costs can be high. Is it worth it?

Facilities Management

Take the Kondo Approach to Your Fall Clean Up

Cleaning up has become a cult.

Operations Facilities Management

Green Cleaning Alternatives for Your Fitness Studio

Brand and Design Facilities Management

Studio Design Ideas for Any Vibe

To retain clients, you have to provide an ambiance they want to return to over and over again. The vibe you create in your studio is a major part of your clients’ experience and the design choices you make help establish that. Here we discuss four different studio vibes and a few design ideas to complement each.

Facilities Management

Are Showers Right for Your Studio? 6 Questions to Help You Decide.

Adding showers to your studio locker rooms can provide clients with big benefits. For busy, always-on-the-go clients, offering a clean and comfortable private space to clean up and change can mean they are able to squeeze more of your classes into their hectic schedule. You’ll attract the workout-before-work crowd and the pre-happy hour revelers.

Facilities Management

What you need to know to maintain a safe studio

As a new studio owner, a security system is something you might not give much thought to until it’s too late. You’re more focused on satisfying the needs of your clients in the moment – providing top-of-the-line equipment and enthusiastic, knowledgeable instructors – than preventing future calamities! But a rash of recent break-ins and locker room thievery at many gyms, particularly in upstate New York, have alerted many studio owners to the importance of the issue. Luckily there are plenty of cheap ways to make your studio more secure, and spending just a few moments on preventative planning can go a long way toward making your business run more smoothly.

Brand and Design Facilities Management

budget friendly & high-end fixes for your front desk

First appearances count for a lot. Our first glimpse into the experience that we are about to have — whether that’s at a restaurant, a store or a boutique fitness studio — sets the tone.

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