If you’re like the majority of boutique fitness studios, most of your marketing efforts appeal to women. But the reality is that men are often just as interested in taking studio fitness classes as women. Still, studios that teach everything from yoga and Pilates to Barre and kickboxing do a much better job attracting female members. Flywheel, a stadium cycling training program, and Barry’s Bootcamp, a high-intensity workout, are examples of studios that appeal to men because of their marketing. What are studios like these doing to entice men to join their fitness communities? And what can you do to make sure your studio’s marketing speaks to men as effectively as it does to women? Here are five strategies worth trying:
