Black Friday, a.k.a. the day after Thanksgiving and the unofficial start to holiday shopping season, falls on November 24 this year. With just a few weeks left before the holiday, this is the perfect time for your studio to encourage sales and gifting by offering discounts on everything from membership to merchandise. With customers both looking for the best deals of the year and trying to stay active during the holidays, this is a prime time to get people jazzed to workout. Here are five ideas to help your studio or gym seize the moment!

It's no surprise that the most popular times for studios and gyms to offer promotions are the New Year and summertime. There’s good reason for this, but it also means there’s a lot of competition. Here, we share some creative tips for offering promotions -- without devaluing your brand -- to take advantage of the marketing calendar year-round.

If marketing is key to building and maintaining your brand, hosting promotions year-round is an integral piece to that puzzle. According to Contemporary Marketing, the purpose of a promotion is to inform customers, increase demand and differentiate your brand from others. But just as important is how you execute these campaigns—if you put some extra time and effort into the rollout, it will pay off in your overall success.

If you want to get a little attention—and attract some more clients—you may have to think a bit outside the box.

Referral marketing is both a powerful and cost-effective way to grow your client base. To get more referral business, you have to approach generating word-of-mouth as a marketing strategy – not just as a way to serve your clients in hopes they tell their friends about you.