Your future clients use ClassPass to find studios, gyms, and wellness spots around the world to book experiences they'll love. And we give our partners the tools they need to tap into these new audiences, fill more appointments, and grow their bottom line. To date, we’ve helped more than 73,000 fitness and wellness partners generate over $2.3 billion worldwide.
If you’ve been considering listing your business on ClassPass, here are a few ways your business can benefit from the partnership.
Why join the ClassPass partner network
ClassPass offers partners the following benefits, at no cost to join or participate:
1. Reach a broader audience
Listing your business ClassPass connects you with a community of people actively seeking new fitness and wellness experiences. Regardless of the services your business offers, we help you reach potential customers you might not have connected with before, creating opportunities for new business.
2. Boost your brand's visibility
In addition to expanding your reach, we boost your visibility through various marketing tools and resources, including SEO, social media, direct mail, and media advertising. We also collaborate with top brands in the industry and highlight your workouts, instructors, and space across our platform and app. With detailed profiles, ratings, reviews, and real-time booking info, it’s easy for potential clients to discover what makes your business stand out.
3. Maximize your revenue
Whether it’s an unbooked salon appointment or an empty bike in a cycling class, every open spot represents lost revenue. For fitness and wellness businesses, maximizing inventory, whether that’s class slots or appointment times, is essential.
When appointments go unbooked, that time and potential profit go unused. A ClassPass partnership helps you fill those empty spots—contributing to more than 248 million reservations made worldwide. We help you drive consistent revenue, improve your bottom line, and make the most of every hour on your schedule.
4. Integrate with your booking system
Running a successful business means finding smart ways to stay organized. ClassPass integrates with 80+ booking systems, so you can seamlessly sync your schedule, prevent overbooking, and manage appointments with ease.
5. Leverage advanced technology
Our SmartTools help you maximize both time and revenue. With spot allocation technology, you’ll spend less time on manual admin tasks. We’ve also built the industry’s most effective dynamic pricing engine—one that values classes based on demand. Thanks to this technology, businesses have seen revenue increases of nearly 30%, first-time visitor increases of up to 100%, and average fill rate increases of 14% through smarter, more strategic pricing.
6. Access dedicated tools and resources
All partners have access to a dedicated Partner Dashboard, which features several tools to help maximize revenue at your studio as well as customize your studio’s presence on ClassPass. We also offer a robust content series with webinars, white papers, blog posts, and local events in top fitness markets targeted at delivering you ongoing actionable insights for your business.
How to list your business on ClassPass
Step One: Fill out an interest form
Visit our website and complete the form to express your interest in joining ClassPass. You’ll be asked to provide some initial details about your business, including your location, business type, and current scheduling platform..
Step Two: Complete onboarding
If your business is a good fit for our platform, which may be based on geographic demand and inventory availability, we'll reach out to set up an onboarding session with you. During onboarding, you’ll be set up with a custom ClassPass page for your studio, gym, or wellness venue and learn about the tools and resources we offer on ClassPass for free.
Step Three: Start earning revenue
Your business can be up and running on ClassPass in a matter of weeks, so you can start gaining exposure, bringing in new users, and adding ongoing revenue to your studio. We have tons of tips for welcoming new users on After Class.
Partnering with ClassPass opens the door to new possibilities—from boosting your visibility and filling empty spots in your schedule to converting users into loyal, long-term clients. With access to a large, engaged user base and no upfront costs, it’s a low-risk way to grow your business and reach more people who are ready to book their next fitness or wellness experience.
Become a ClassPass partner today and fill unbooked spots
