ClassPass Partner Blog | Grow Your Business

Resources Marketing

A Fitness Professional's Guide to Social Media

Marketing Social Media

7 Fitness Marketing Mistakes to Avoid on Instagram

Marketing Social Media

Build Your Fitness Brand with Instagram Stories

Marketing Social Media

Instagram Strategies for Fitness Pros

Marketing Social Media

3 Ways to Track Success from Social Media

Social media can be one of the most valuable assets for your fitness studio to help build your online presence, get new clients and create stronger SEO. But before you dive in, it’s important for you to develop a social media strategy.

Social Media Webinars

Webinar: Why Fitness Videos are Your Secret Weapon on Social (and How to Make Them Yourself)

[embed]https://www.youtube.com/watch?v=2H91KNaGgBY&feature=youtu.be[/embed]

Marketing Customer Acquisition

Webinar: Fitness Business Playbook for Growth with ThriveHive

Marketing Social Media

Webinar: How to Use Video to Stand Out on Social Media

Videos earn the highest rate of engagement on Facebook, despite only making up 3% of the content. Now’s the time for you to learn how to use video to grow your studio’s presence on social media. Watch our webinar with the team at Animoto, where they share their top tips for crafting videos that drive engagement for your business.

Resources Business Owner Insights

How Lululemon Uses Ambassadors for Customer Engagement

Marketing Social Media

3 Studio Owners Share Their Instagram Secrets

Social media is one of the most powerful free marketing tools out there. For fitness studio owners in particular, creating an Instagram account that showcases your space and offerings in a highly visual way will undoubtedly help build your brand, attract new clients and even strengthen relationships with existing members of your studio.

Marketing Social Media

An Instructor's Guide to Curating Instagram Content

Whether you're a seasoned fitness instructor or new to the scene, having a strong social media presence will undoubtedly help set you up for success. Whether you're just starting out or you've already found a studio that you call home, having an Instagram account where your students can follow your class schedule and see what you're up to each week keeps your class at the top of your member's minds -- plus, it helps strengthen the instructor to student bond even more.

Marketing Customer Acquisition

5 Ways to Grow Your Email List With Engaged Subscribers

When you work in fitness, you know how important it is to stay connected to people who share your passion—both in and out of the studio. And if you’re a marketer, you understand that one of the best ways to stay connected to existing and future studio clients is through email and social media. While both are important for any successful business, email is especially critical because getting someone’s email address is the first step towards figuring out who your customer is and establishing a long-term relationship.

Marketing Customer Acquisition

5 Things You Need to Know Before Running a Facebook Ad Campaign

Fitness junkies have always flocked to Instagram for inspiration from trainers, yogis and beyond. The social media platform of choice for anyone documenting a fitness journey, studios and gyms use it to share workout motivation and expose new folks to their brand. But if you’re looking to advertise an offer to attract new members, nothing comes close to matching the reach and smarts of Facebook.

Marketing Social Media

Webinar: Social Media Deep Dive - Facebook

How can you grow your studio or gym's community? One way is through Facebook -- one of the most frequently used, yet underutilized social media platforms. To learn more, listen in to our webinar hosted by ClassPass's Director of Community, Cara Friedman!

Marketing Social Media

How to Launch a Blogger Outreach Program

Marketing Social Media

5 Ways To Make Your Studio Stand Out on Social Media

If you manage a small studio, you know how hard it is to differentiate yourself in a crowded fitness and wellness space. Whether your focus is on yoga, cycling or kickboxing, distinguishing your workout philosophy and creating a unique culture takes hard work, discipline and time.

Marketing Social Media

Insider Q&A: Growing Your Online Community

We chatted with Haley Lindenberg, the Community Manager at ClassPass, to uncover why it’s important to engage with your community online and some best practices for measuring and growing your following!

Marketing Social Media

5 Tips to Engage with Customers Through Live Streaming

Most fitness studio owners use social media to engage with their clients in some capacity -- whether it's updating the class schedule for the week, pushing out seasonal promotions, or even just posting the sweaty group photo your class took after a grueling but fulfilling workout. But with live streaming technology becoming more and more available on social platforms like Facebook, and entire apps being devoted to the capability (looking at you, Periscope), what's the best way to use this to your advantage as a business owner?

Social Media

How to Figure Out Your Most Valuable Social Media Platform

It's pretty much a given that small businesses need a strong social media presence. Simply put, social media is the most cost-effective way to engage with your clients, drive traffic to your website and develop your brand.

Social Media editor picks

How to Handle Social Media with a Small Team

Social media is key to connecting with regular and potential clients alike and ultimately growing your business. According to a 2015 Pew Research Center study, 65 percent of American adults are on social networking sites. While corporations are able to have full staffs dedicated to their social media platforms, smaller independent businesses are often working with a leaner team of just a few employees or even one person. That said, even with a small team, you can still develop a strong, consistent message on your social platforms. Here, we offer up some tips on how to get there.

Social Media

5 Ways to Make Your Studio More Instagrammable

When it comes to social media for your studio, Instagram is one of the top networks to be on. Besides its growing popularity for users in the same demographic as those who attend boutique fitness classes, it’s also home to so many fitness communities and inspiring fitness hashtags. Yet having a beautiful Instagram feed, creating original content, and posting on a regular basis is a lot to ask—especially when handling the Instagram feed isn’t exactly your full time job.

Social Media Customer Experience

4 Things to Know When Engaging with Customers on Social Media

There’s a certain kind of anxiety that sets in when a customer complains about something in a social place, like Facebook or Twitter. It’s there for (what seems like) the entire world to see, and your actions and language are put under a microscope when handling customer issues on social media.

Social Media

The 6 Dos & Don’ts of Launching Your Snapchat Account

We’ve told you all the reasons why you need to be on Snapchat (like those 100 million daily users?), so now it’s time to focus on how you go about rolling out your account. While it’s true that Snapchat is the most relaxed social media platform out there, this is still your business we’re talking about, so a content strategy plan needs to be in place prior to your debut.

Social Media

How to Make a Viral Fitness Video

There’s never a guarantee that a video you make is going to go viral, but it can never hurt to try. April Storey, a 24-year-old California-based health coach, frequently posted videos to her social media accounts showcasing her workouts, and they’d usually rack up a few hundred views on a good day. Until she posted this one, a workout that incorporated wine.

Social Media

5 Reasons You Should Be Joining Snapchat

If you’re feeling overwhelmed by the ever-changing social media landscape, we get it. The good news is that Snapchat, the latest platform to share your story, is also the most casual of all and it’s still in early days (read: you’re not late to the party...yet). The bad news is that you need to get on board asap. Here’s why.

Social Media

The 9 Dos & Don’ts of Social Media

The reach of social media can be huge for any small business owner, but launching corporate accounts is a daunting task for newbies and seasoned Instagrammers alike. We talked to Liz Kennedy, FreshDirect’s Director of Content Strategy and Social Media about the quick wins and easy missteps when it comes to using social media to brand your business. Her biggest piece of advice? Know your audience.

Social Media Webinars

Webinar: Social Media Strategy

Build a robust social media following. Listen in as ClassPass Social Media Manager Cara Friedman walks through ways to grow your community and brand.

Social Media

Make an Impact with Social Media

When you got into this business, you likely had your mind on fitness, not Instagram. But like all entrepreneurs, you’re realizing that promotion is a key facet to running a successful company. The good news is that, when used correctly, social media can be the most powerful—and cheapest—tool in your marketing arsenal.

Social Media

Stop Sweating Social Media: Part 3 Facebook

Facebook may seem like old news, but you can’t argue with the size and engagement of users. Today, the challenge of marketing your studio on Facebook is how to stand out from the crowd and keep your presence fresh while actually landing in your clients’ news feeds.

Social Media

Stop Sweating Social Media: Part 2 Twitter

While typing 140 characters may seem like a quick and easy way to promote your studio, those 140 characters can be a bit intimidating once you dive into the daily practice. The type of content you write and link to from your studio’s Twitter account impacts your rate of engagement with clients. And when clients engage with your business on Twitter, in many cases, that activity will get you noticed by their network of followers. People are increasingly influenced by their peers’ consumer habits. In a recent study of social media users, 68 percent said they were at least somewhat likely to make a purchase after seeing a friend’s post about a product or service.

Social Media

Stop Sweating Social Media: Part 1 Instagram

Instagram is one of the fastest growing social media sites of the past year. What makes this mobile photo-sharing network such a powerful marketing tool for fitness studios is the level of engagement among its users.

13 Social Media Posts You Haven't Tried But Should

A Fitness Professional's Guide to Social Media

7 Fitness Marketing Mistakes to Avoid on Instagram

Build Your Fitness Brand with Instagram Stories

Instagram Strategies for Fitness Pros

3 Ways to Track Success from Social Media

Webinar: Why Fitness Videos are Your Secret Weapon on Social (and How to Make Them Yourself)

Webinar: Fitness Business Playbook for Growth with ThriveHive

Webinar: How to Use Video to Stand Out on Social Media

How Lululemon Uses Ambassadors for Customer Engagement

3 Studio Owners Share Their Instagram Secrets

An Instructor's Guide to Curating Instagram Content

5 Ways to Grow Your Email List With Engaged Subscribers

5 Things You Need to Know Before Running a Facebook Ad Campaign

Webinar: Social Media Deep Dive - Facebook

How to Launch a Blogger Outreach Program

5 Ways To Make Your Studio Stand Out on Social Media

Insider Q&A: Growing Your Online Community

5 Tips to Engage with Customers Through Live Streaming

How to Figure Out Your Most Valuable Social Media Platform

How to Handle Social Media with a Small Team

5 Ways to Make Your Studio More Instagrammable

4 Things to Know When Engaging with Customers on Social Media

The 6 Dos & Don’ts of Launching Your Snapchat Account

How to Make a Viral Fitness Video

5 Reasons You Should Be Joining Snapchat

The 9 Dos & Don’ts of Social Media

Webinar: Social Media Strategy

Make an Impact with Social Media

Stop Sweating Social Media: Part 3 Facebook

Stop Sweating Social Media: Part 2 Twitter

Stop Sweating Social Media: Part 1 Instagram

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