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Fitness Industry Trends

Fitness Franchises: Business Models, Investment Considerations, and Growth Trends

Fitness franchises have grown rapidly over the past decade, driven by demand for boutique studios, specialized training concepts, and scalable membership models. Popular categories include boutique fitness, 24/7 gyms, HIIT studios, Pilates and yoga brands, recovery-focused concepts, and hybrid wellness facilities.

Business Owner Insights Fitness Industry Trends

How To Create Catchy Group Fitness Class Names

Resources Fitness Industry Trends

How to Become a Fitness Instructor

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2020 Fitness Trends for Business Owners

Fitness Industry Trends ClassPass

2019 ClassPass Fitness Trends Are Here!

Resources Fitness Industry Trends

Top Fitness Conferences to Watch for in 2020

Resources Fitness Industry Trends

7 Ways to Cater to the Millennial Demographic

Resources Fitness Industry Trends

What Boutique Fitness Owners Can Learn from The Hospitality Industry

Resources Fitness Industry Trends

An Insider’s Look at Starting a Fitness Podcast

The journey to produce (and succeed!) in the fitness podcast world is full of surprises and challenges. Podcasts are one of the most popular forms of media, especially in the health, wellness and fitness industry — but starting a podcast isn’t as easy as listening to one. We chatted with the founder and CEO of BASE Bangkok and Fitness Business Asia podcast host, Jack Thomas, to get an insider’s advice on starting your own fitness podcast.

Resources Fitness Industry Trends

5 Fitness Conferences to Check Out in 2019

Pack your gym bag, because it’s time to get inspired. Whether you’re an instructor or an owner, attending a conference is a great way to build your career in the fitness industry. From tips on how to ramp-up the marketing for your gym to learning the latest about group fitness trends, every year there are conferences across the country that can help you grow as a fitness professional. Check out our list below of some of the top conferences happening in 2019.

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Miami Fitness Market Profile

At ClassPass, our team works with the top studios in dozens of cities around the world to understand the ongoing trends, pain points, and characteristics that make our 50 markets unique. Now, we want to share some of those insights with you, our readers.

Resources Fitness Industry Trends

Our 2018 Fitness Predictions

Another exciting new year has begun for the fitness industry! As your busiest month of the year winds down, we wanted to reflect on areas the fitness industry saw significant growth in 2017 that are poised to continue to prosper this year. We spoke with Elizabeth Hathaway, Director of Partner Success at ClassPass, to highlight the biggest trends in fitness to watch out for in 2018.

Fitness Industry Trends Expansion

Announcing 4 New ClassPass Markets: Honolulu, Indianapolis, Inland Empire and Milwaukee!

We’ve been on the move lately at ClassPass and are growing our partner network! We are excited to welcome four new markets to our community: Honolulu, Indianopolis, Inland Empire (California), and Milwaukee!

Fitness Industry Trends

Fitness Market Profile: San Francisco

At ClassPass, our team works with the top studios in dozens of cities around the world to understand the ongoing trends, pain points, and characteristics that make our 49 markets unique. Now, we want to share some of those insights with you, our readers.

Fitness Industry Trends Class Experience

3 Fitness Trends That Are Changing - And What's Next

Staying fit never goes out of style -- but the methods that we use to keep our bodies active and healthy certainly shift and change. From inventive workouts that make staying in shape more fun, to new studies and information that help inform fitness offerings, machines and methods, there's always something fresh coming on to the health and fitness scene. We took a look at how a few trends have shifted as our ideas of what it means to get fit and be healthy evolve with the growth of the fitness industry overall.

Resources Fitness Industry Trends

National Fitness Brands That Are on the Move

Boutique fitness has come a long way since the days of independently owned operations. For many boutique fitness brands turned corporate, what started as just one studio has grown not only nationally, but globally. Plans for expansion are poised to bring these unique workouts to markets that need them most.

Fitness Industry Trends

Announcing 3 New ClassPass Markets: Calgary, Cincinnati, and Salt Lake City!

We’ve been on the move lately at ClassPass and are growing our partner network! We are excited to welcome three new markets to our community: Calgary, Cincinnati, and Salt Lake City!

Fitness Industry Trends

Fitness Market Profile: Philadelphia

At ClassPass, our team works with the top studios in dozens of cities around the world to understand the ongoing trends, pain points, and characteristics that make our 42 markets unique. Now, we want to share some of those insights with you, our readers.

Fitness Industry Trends Revenue & Growth

The Future of Dynamic Pricing in the Fitness Industry

Over the past several months, the boutique fitness industry has begun to adopt a dynamic pricing model for selling spots in classes, with certain classes priced higher/lower depending on demand. And why not? Dynamic pricing, which we’ve seen take hold in other industries such as travel or entertainment, offers studios and gyms the ability to acquire more customers and earn more overall revenue. As the industry evolves towards a dynamic pricing model, we had the opportunity to sit down with ClassPass’ VP of Pricing and Inventory, Zach Apter, to uncover more about the impact dynamic pricing will have moving forward.

Fitness Industry Trends

Fitness Market Profile: Sydney

At ClassPass, our team works with the top studios in dozens of cities around the world to understand the ongoing trends, pain points, and characteristics that make our 39 markets unique. Now, we want to share some of those insights with you, our readers. In the next edition of our series of market profiles, we take a look at one of our beloved cities down under: Sydney! The Sydney fitness market is continuing to grow in the two years ClassPass has had a presence there. With such beautiful weather for the majority of the year, boutique fitness owners face a unique challenge in acquiring customers to work out inside as opposed to doing outdoor activities, such as hiking, biking or running, on their own (especially in the summer). Check out the top trends we're noticing in the market below.

Fitness Industry Trends

Announcing 3 New ClassPass Markets: Pittsburgh, New Orleans, and San Antonio!

We've been on the move lately at ClassPass and are growing our partner network! We are excited to welcome three new markets to our community: San Antonio, New Orleans, and Pittsburgh!

Fitness Industry Trends Programming

Four Reasons to Consider Offering Video Workouts

Boutique fitness continues to expand all over the world, and with that, the overall population’s interest in boutique fitness grows as well. With more and more customers eager to discover the experience of a boutique workout, how can you meet this need? One way is through offering video workouts. Pre-recorded sessions of your workouts -- offered either for free or for a nominal fee -- are an excellent opportunity to build brand awareness for your business and educate new customers around the world about your method. Read on to learn more about why video workouts are the next big thing for your business.

Resources Fitness Industry Trends

Fitness Market Profile: New York City

At ClassPass, our team works with the top studios in dozens of cities around the world to understand the ongoing trends, pain points, and characteristics that make our 39 markets unique. Now, we want to share some of those insights with you, our readers.

Fitness Industry Trends Instructor Insights

Rising Stars in Fitness: Instructors to Watch

Being a stand out fitness instructor goes beyond just teaching class. It means consistently delivering a class that not only packs a punch and provides a solid work out, but one that's also fun to do and filled with encouragement. It means keeping things fresh, finding inspiration for new routines, and cheering class members on so that they stick with it and come back week after week.

Resources Fitness Industry Trends

The 6 Fitness Studies You Need to Know About Right Now

As fitness studio and gym owners, it’s crucial to stay on top of the latest research on exercise and physical activity. But with a sea of research out there, it can be a challenge to keep up with what’s most important for you and your members. We’ve combed through the latest studies to bring you the headlines you should know about this summer.

Resources Fitness Industry Trends

Industry Insider Q&A: Natalia Petrzela, Fitness Historian and intenSati Instructor

Fitness Industry Trends Marketing

4 Ways to Get Involved in the Very First National Fitness Day

Guest post by Kim Bielak, founder of Class for a Cause and National Fitness Day

Business Owner Insights Fitness Industry Trends

4 Inspiring Female Fitness Entrepreneurs To Watch

Studio owners and instructors alike know just how competitive the world of fitness can be. Standing out among the rest of the landscape is key, whether you do so through the uniquely tailored classes you're offering to clients, your top notch customer service, a new way of approaching a classic fitness trend -- or a mix of all the above.

Fitness Industry Trends Revenue & Growth

The Top Fitness Industry Trends for 2017

With 2017 already well under way, we wanted to reflect on areas the fitness industry saw significant growth in 2016 that are poised to continue to prosper this year. We spoke with Valerie Meyer, Senior Director of Partnerships at ClassPass, to uncover the latest trends to find traction in the fitness and wellness space.

Fitness Industry Trends

How to Stay on Top of Trends in the Fitness Industry

If you run a studio or gym, you’re likely aware of the dozens of fitness blogs and online publications keeping track of industry trends. The problem is that every business has a unique clientele and brand. Getting out into the community to see what your competitors are doing, build partnerships, and brainstorm with colleagues is invaluable to growing your business. Here, we share some of our tips for staying on top of trends in the fitness industry.

Fitness Industry Trends

The Best Business and Wellness Books to Read this Fall

We round up our favorite books in the health, wellness and business fields for fitness professionals to read this fall.

Fitness Industry Trends

6 Ways to Analyze Your Competition

As the saying goes, a little healthy competition never hurt anyone. And never was this truer than in business. Having competitors in your town or directly next-door means that you’re no longer resting on your laurels and that you have to earn your customers loyalty more than ever. It’s an opportunity to present your best product and be truly innovative, while also incidentally working with other studios to build a stronger fitness industry overall. Here we take a look at a few ways to learn more about the latest studio on the street.

Fitness Industry Trends

This Summer’s 10 Most Important Studies

This just in: Butter isn’t that bad, pasta’s not fattening and exercise boosts memory. Read on to learn more.

Fitness Industry Trends

The Rise of Celebrity-Backed Fitness Apparel

Lululemon – this is your warning. There’s a new flock of celebrities in town, and they’re after your brand share. A decade ago celebrity success meant having your own perfume, but in 2016, it’s more about having your own line of fitness apparel. And given that millennials—who spend $200 billion annually—recently revealed that athleisure wear was in their top ten most important things to buy, it appears the demand isn’t going anywhere.

Fitness Industry Trends

7 Fitness Blogs to Inspire Your Next Workout

If you’re struggling to find thoughtful, well-researched fitness blogs on the Internet—we get it. While a decade ago you’d have been hard-pressed to find any good sites, today, there are so many out there that no one has the time to dig through them all. We searched far and wide and found seven of the smartest fitness blogs live today that address variety of needs—from empowering women to shredding fat.

Fitness Industry Trends Programming

How Big Box Gyms Stay Competitive in a Boutique Fitness Market

In a fitness market saturated with small studios offering a personalized, boutique experience, the neighborhood gym can sometimes be overlooked. According to Liftetime Fitness’ 2014 Investor and Media Daily Report, the number of boutique studios in the United States grew by more than 400 percent from 2010 to 2014. Further research from the International Health, Racquet & Sportsclub Association’s 2015 Health Club Consumer Report revealed that of the 54.1 million people paying for U.S. health club memberships, 42 percent were doing so at a studio. With focused-fitness concepts on the rise, we explore how big box gyms can remain competitive even with a series of boutique studios popping up around the corner.

Fitness Industry Trends

The 10 Studies You Need to Know About Right Now

Part of running a health-oriented business means that you have to stay abreast of the industry’s latest news. And while dozens of health and fitness-related studies come out every day, the results can often be murky or unconvincing. The groundbreaking ones, however, can have a major impact on your work. We’ve waded through the sea of reports out there and rounded up 10 of the most important and interesting studies that have come out this spring.

Fitness Industry Trends

10 Inspiring Fitness Pros to Follow on Instagram

Social media offers endless opportunities for fitness inspiration, and Instagram is no exception. We’ve taken the liberty of pulling together a list of the fitness influencers that are dictating the course of the industry with each click of the “share” button.

Fitness Industry Trends Programming

How to Introduce Meditation In Your Classes

The benefits of meditation are well documented—it’s said to reduce stress, boost happiness, improve the immune system, increase concentration and even slow the effects of aging. And once a fringe hobby for yogis and hippies alike, meditation has entered the mainstream with everyone from business executives to stay-at-home moms jumping on the mindful bandwagon. Here’s a look at how you can roll out the practice in your studio.

Fitness Industry Trends

Our Fitness Predictions for 2016

Over the past few years, the boutique fitness industry has boomed, growing by more than 400% since 2010 (source). There are more ways than ever to get fit, in part thanks to a cultural shift towards a more health-conscious lifestyle. As we look to the year ahead, we chatted with ClassPass East Coast Director of Partnerships Jennifer Burke for her predictions for the fitness industry, as well as her advice on how small studios can flourish in this highly-competitive market.

Fitness Industry Trends

The Mobilization of Fitness

The majority of media and digital activity these days is taking place on mobile through phones, tablets, watches or other forms of wearable technology. In fact, mobile and tablet use has skyrocketed since 2011. Mobile-only Internet is driven by millennials, with 21 percent of them not even using desktop computers to get online. But boomers—the 55 and up set—are the “fastest growing faction of mobile users,” too. So it makes sense that now, more than ever, clients are turning to mobile apps for an easy way to get fit on the go.

Fitness Industry Trends Retail

The 5 Winter Retail Trends You Need to Know About

Even though fall is not quite over, much of America is already planning their holiday shopping and gift planning. According to the National Retail Federation, consumers will spend $463 on gifts for family and friends this year—as well as an additional $342 when you factor in items for themselves.

Fitness Industry Trends

7 Essential Consumer Fitness Blogs to Follow

While keeping up on the latest exercise news and trends is essential, it’s also important to stay up to date on what’s trending among your clients.

Fitness Industry Trends

Meet Your Match: Which New Health Tracker Will Work For You?

Without question, health trackers can help you improve your performance and meet your fitness goals. What’s more, clients will look to you as their fitness guru to help them maximize their use of trackers.

Fitness Industry Trends Revenue & Growth

The Booming Business of Fitness Retreats

Yoga practitioners spend $630 million per year -- 11.25 percent of total yoga-related spending -- on yoga-based retreats and vacations. The success of yoga retreats has generated interest in multi-day events focused on many other types of fitness activities. More and more people are looking for ways to take their workouts to the next level while enjoying a vacation. Fitness retreats are also popular for people traveling alone, or busy clients who want to just write a check and not have to worry about every detail of their trip.

Fitness Industry Trends

7 Ways to Stay Current in the Industry

Every December, most major media outlets come out with their predictions for the top fitness trends for the following year. But the truth is, if you wait for those lists to tell you what’s hot, you’ll be behind the curve.

Fitness Industry Trends Retail

Retail Rundown: Fitness for Your Skin

If you are just starting to sell products in your studio or want to freshen up your offerings, carrying a skincare could be a great fit. Skin is the body’s largest organ. Your clients come to your business to help keep their muscles fit, so why not take a 360 degree approach and offer them ways to care for their skin, too?

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