---
title: "Webinar: Fireside Chat with ClassPass' VP of Partnerships"
description: Discover how Credits, Dynamic Pricing, and Premium reservations function and impact your business.
image: https://partners-new.classpass.com/hubfs/Imported_Blog_Media/Screen-Shot-2018-05-02-at-4_10_17-PM-e1525292917604-1.png
---

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# Webinar: Fireside Chat with ClassPass' VP of Partnerships

 Last updated: January 12, 2026

## Listen in to our conversation with ClassPass' Vice President of Partnerships for insights on the recent evolution of the ClassPass business.

## **We’ll review:**

- Why we transitioned from a “class” model to “credits” model for users
- How Credits, Dynamic Pricing, and Premium reservations function and impact your business
- Questions submitted from partners about how best to optimize these products for your business

## **About Our Presenter: **

Jennifer Burke is the Vice President of Partnerships at ClassPass, where she oversees the relationship between ClassPass and its 9,000 partner studios around the world. She develops the strategy and growth trajectory for the sales, account management and empowerment/communications teams, and led the launch of new ClassPass markets in the early days. Previously, she held a number of marketing and consulting roles at companies including Bain & Company, The Walt Disney Company, PepsiCo and McCann Erickson. She holds a B.A. from Brown University and an MBA from Stanford Business School.

## **Questions about this presentation?**

Contact our **[Partner Success team](https://studios.classpass.com/contact-us/)** or visit our [**Help Center**](https://partnerships.helpscoutdocs.com/).

## Related articles

[![How To Reopen Your Fitness Studio After Covid-19](https://partners-new.classpass.com/hubfs/Imported_Blog_Media/shutterstock_594199913-3.jpg) ](https://partners-new.classpass.com/blog/reopening-fitness-studio)

Resources Webinars

### [How To Reopen Your Fitness Studio After Covid-19](https://partners-new.classpass.com/blog/reopening-fitness-studio)

[![How to Maximize Revenue with Digital Classes](https://partners-new.classpass.com/hubfs/Imported_Blog_Media/Stocksy_txp11bffc98xHU100_Medium_899677-1-3.jpg) ](https://partners-new.classpass.com/blog/maximize-revenue-digital-classes)

Resources Business Owner Insights

### [How to Maximize Revenue with Digital Classes](https://partners-new.classpass.com/blog/maximize-revenue-digital-classes)

[![Launching Outdoor Fitness Classes During COVID-19](https://partners-new.classpass.com/hubfs/Imported_Blog_Media/summer-studio-3.jpg) ](https://partners-new.classpass.com/blog/launching-outdoor-fitness-classes)

Resources Business Owner Insights

### [Launching Outdoor Fitness Classes During COVID-19](https://partners-new.classpass.com/blog/launching-outdoor-fitness-classes)

[![How to Reopen Your Wellness Business after COVID-19](https://partners-new.classpass.com/hubfs/Imported_Blog_Media/massage-marketing-3.jpg) ](https://partners-new.classpass.com/blog/reopen-wellness-business-covid)

Resources Business Owner Insights

### [How to Reopen Your Wellness Business after COVID-19](https://partners-new.classpass.com/blog/reopen-wellness-business-covid)

##### Company

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](https://classpass.com/try/reviews)

##### Corporate wellness

[ Our program 

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](https://classpass.com/corporate-wellness/explainer) [ Refer your company 

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](https://classpass.com/partners/faqs)

##### Community

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](https://classpass.com/try/affiliate-program) [ Become a brand partner 

](https://classpass.com/try/brand-partnerships) [ Blog 

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