When Solid People opened its doors in Munich in February 2025, the mission was clear: help more people experience the power of strength training through a holistic, community-led approach.
“Our claim is muscle is medicine,” says Timo Ditschkowski, Business Operations Manager. “We believe in an overall approach and a holistic approach—connecting mind and body, and your overall health system.”
From day one, the boutique studio set out to be more than just a place to work out. With founders and head coaches Samba and Jannik leading the philosophy, Solid People was built to help members train with purpose, feel supported, and become part of something bigger than a single class.
Today, the space offers small group classes for up to 16 people, boxing, osteopathy, and personal training, all grounded in that same belief.
To learn more about Solid People’s journey and how ClassPass supported its growth from the start, we spoke with Timo.
ClassPass built visibility for Solid People from the start
Solid People was born from Solid Gym, a smaller training concept focused on small group classes and personal training. As demand grew, the team realized they needed more space to bring their strength-training philosophy to more people. That next step became Solid People: a larger boutique gym in Munich built to scale the same focused, community-led experience.
At the same time, there was a shift in Munich’s fitness scene. More people were looking for boutique concepts, smaller classes, and training experiences that felt more personal and specialized. For a new space built on that kind of premium offering, visibility mattered from day one and ClassPass helped immediately.
“The visibility is definitely the number one pro of ClassPass,” Timo shares. ClassPass helped Solid People introduce its new space to a wider audience early on, especially people who may not have otherwise booked a strength-focused class directly. It gave the business a way to build awareness quickly, lower the barrier to trying something new, and connect with potential clients beyond the community they had already built through Solid Gym.
“It was very helpful to have a solid base of clients who would come through ClassPass to get to know our studio,” says Timo. “We had a very good boost from the very beginning to get people to get to know us.”
That early momentum mattered. In their first year, Solid People grew from “more or less zero” to running around 50 classes a week and ClassPass played a critical role in that
Turning flexibility into growth
ClassPass has also helped Solid People stay flexible with inventory as the business scales.
The team uses SmartSpot, including the Release All SmartSpot feature, which automatically releases any remaining unbooked spots to ClassPass a set number of hours before class starts. For Solid People, that window is typically two hours before class time, helping the team fill last-minute availability without giving up control over direct demand.
In most cases, that means opening just one or two extra spots, but even that can make a meaningful difference in incremental revenue.
“It gives us all kinds of freedom,” Timo says. “It’s helping us to fill empty spaces, and that’s essentially what we need to be successful.”
As the team learned how SmartSpot and optimized pricing worked with ClassPass, they were able to tailor the tools to fit the business more closely.
“It was a lot of trial and error at first, especially with SmartSpot,” he shares. “But over time, we learned how it works. If you understood how it goes, then it’s really helpful.”
Solid People can adjust how many spots are available to ClassPass based on direct customer demand, specific days, and class times. Recently, new product features have made that process even easier.
“The little bell you recently added, where you can see how many people are waiting for a spot, is really helpful,” says Timo. “We can decide whether or not to release spots, like, six hours before the class starts.”
The Solid People team also appreciates how simple the ClassPass partner dashboard is to navigate.
“It’s pretty easy to use, and pretty straightforward,” he says. “It’s very business friendly.”
Using reviews as a real-time feedback loop
One of the most valuable parts of the ClassPass and Solid People partnership comes from reviews.
In their first year, Solid People received nearly 5,000 ClassPass ratings, giving the team fast, detailed feedback they could use to continuously improve the experience.
“One thing that was really helpful for us in the beginning was getting the reviews and the ratings,” says Timo. “We gathered roughly 5K reviews within the year.”
That steady stream of feedback gave the team clear insight into what members loved and where there was room to improve, from the overall class experience and coaching styles to the finer details like the music playing in the background.
“The little nuances and the little comments, they always help us to improve, and that’s really something that you don’t get anywhere else,” he adds.
Today, Solid People holds a 5-star rating on ClassPass, an achievement the team is incredibly proud of. Even more meaningful, though, is the ongoing feedback that continues to shape and strengthen the experience they deliver every day.
Attracting the right audience with ClassPass
For Solid People, ClassPass stands out from other acquisition channels because it reduces friction for the customer while also helping the business reach a high-intent audience.
Instead of asking someone to create an account, verify details, and complete a direct booking flow on a new website, ClassPass lets users discover and try something new in just a few taps.
“[With ClassPass], the hurdles are not that high to try something new,” Timo says.
That ease of booking has helped Solid People connect with people they may never have reached otherwise. Just as importantly, the team feels the platform brings in people who value quality and are more likely to be a strong fit for the studio
That alignment matters for a brand built around a premium, community-first experience.
“I think that ClassPass is a good way to just funnel the target group that we actually want and need,” Timo says. “People who like to look after themselves, and who like to work hard and train hard. That’s exactly who we want here.”
ClassPass helps Solid People grow through community
When asked how he would describe ClassPass to another business in just a few words, Timo’s answer was simple:
“Grow through community.”
For Solid People, that’s exactly what the partnership represents. From early visibility and first-time visits to flexible tools and meaningful feedback, ClassPass has supported their growth at every stage. But beyond the numbers, the partnership is about something bigger: being part of a community of businesses and members who value quality, consistency, and experience.
“If you’re part of the ClassPass community,” Timo says, “growth will naturally come if you do a good job.” That growth is visible not just in their expanding schedule, but in the strong, loyal community they’ve built—one class at a time.
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