For fitness and wellness businesses, maintaining a strong base of loyal, direct clients is essential. These clients form the backbone of your recurring revenue and fuel long-term sustainability. ClassPass is designed to fill unsold spots, help you reach new audiences, and generate incremental revenue without disrupting existing operations or direct business. ClassPass thrives when our partners do, and that is the central ethos to how our platform operates.

As a fitness studio owner, keeping your clients happy is essential to the success of your business. But there's a difference between complacent customers and happy customers. Ideally, you want your class members to be so satisfied with the experience you provide that they start to act as a type of free marketing for your studio – recruiting friends and family members to come in and sweat along with them at their favorite workout.

Running a business, it can be hard to keep up with the online reviews that may be coming in daily from Yelp, Facebook, Instagram and Google — just to name a few platforms consumers use to rate and review their experience with a business.

Listen in to our webinar where we explore how ClassPass reviews impact your class utilization on ClassPass! We'll discuss why reviews are an important tool to grow traffic on our platform, as well as best practices for addressing and handling feedback on ClassPass.

You've welcomed a new customer to your studio. Congrats! Now, it's time to get your new customer acquainted with your facilities and make them feel comfortable in your new space. Why? It's no secret that the more at ease your new customer feels, the more likely you are to retain them as a repeat client.

Community is the best way to create and retain relationships with your clients. When you create a relationship and then take the time to nurture that relationship, your business will flourish. It is important that the classes, the teachers and the studio all feel welcoming and encouraging to clients. The more the studio feels like home, the more often they will return, and share their love of the space with others.

Reviews were designed for businesses to gain feedback from their existing consumers, but often times, reviews emerge as a more powerful tool for business owners when potential customers have access to them. Nearly every brand or business has a platform for customers to leave ratings or reviews, from TripAdvisor to Amazon, and many people rely on input from others before trying a new product or service. There’s a vast body of research that indicates reviews help business owners gain customers—and not just any customer, but the right customer for their product. A consumer who knows what they’re looking for is more likely to take action and decide to try something if they have input from others. When it comes to the booming fitness market—where new studios are opening all the time—studio and gym owners need to be cognizant that the landscape has evolved to the point where reviews are necessary and key for the right users to discover and connect with their studio.

For many studio owners, acquiring new customers is the main thing on the mind. More users equals more business, right? Yet for all those efforts to get people in the door, it is just as important to build a long-lasting client relationship—and keep those clients engaged as forever customers—whether through ClassPass or otherwise. We chatted with Kim Wong, Director of Retention and Engagement at ClassPass, about how you can analyze customer retention at your studio, what you can do to improve upon it, and why it should be a first priority for studio and gym owners.

You’ve been riding the New Year’s resolution wave for a few weeks now, but as it does every year, that wave will be crashing soon. Many of your students’ resolutions are going to be distant memories come early February. Here’s how to keep their motivation running straight through spring.

Earning loyal, quality customers seems simple. Create a good product, attract the right people, keep them coming back for more. But any studio owner will tell you that establishing a devoted customer base is anything but simple.