ClassPass helps fitness and wellness businesses grow by filling empty class or appointment spots, reaching new customers, and driving incremental revenue—with no upfront costs. To power this growth, we developed SmartTools: our intelligent spot management system that uses real-time data and machine learning to help partners maximize every opportunity for revenue. SmartTools is powered by two key features: SmartSpot, which analyzes historical booking patterns to list only the spots you’re less likely to fill on your own, and SmartRate, which dynamically prices those available spots.
In 2024, partners using SmartTools saw up to a 100% increase in first-time visitors and a 14% boost in average fill rates—clear proof of the power of data-driven optimization.
What is SmartRate?
The best way to get people through the door is to drive demand, and SmartRate helps you do exactly that. This dynamic pricing tool is designed to maximize your revenue by automatically adjusting class prices based on real-time trends. Whether you run a studio, salon, or spa, SmartRate helps you make the most of every booking.
How does SmartRate work?
SmartRate uses real-time insights into demand, seasonal trends, availability, attendance, and booking behavior to automatically adjust prices for every class or appointment. It lowers prices during slower times to attract more clients and raises them when demand is high to maximize earnings. SmartRate ensures each spot is always priced for optimal performance and value.
ClassPass works with each partner to set a confidential, negotiated floor rate that’s based on their direct membership pricing. SmartRate then ensures this minimum is always met, helping partners turn unused spots into incremental revenue without undercutting their existing pricing structure.
- When demand is high, SmartRate increases prices to boost earnings on final spotseats.
- When demand is low, it lowers the credit price to attract more bookings, while still meeting the guaranteed floor rate.
This smart, flexible pricing model helps partners maximize incremental revenue from every class. And because ClassPass only sells your excess inventory, every payout, no matter where it falls within the pricing range, is worth more than leaving a spot unfilled.
Who is SmartRate for?
Since dynamic pricing helps drive traffic to slower classes by aligning prices with demand, nearly any studio or gym experiencing natural fluctuations in attendance can benefit. ClassPass partners have already seen the impact of this tool firsthand. To learn more about SmartRate and how it optimizes bookings and boosts revenue, we spoke with Shaheed Keshvani, owner and instructor at Toronto’s Ferris360.
Keshvani partnered with ClassPass to make his gym more accessible to a highly targeted fitness audience. As one of the first studios to participate in the beta testing of SmartRate, Ferris360 saw a measurable increase in monthly revenue through its ClassPass partnership. After using SmartRate for more than a year, Keshvani saw the results firsthand. “SmartRate has given us the ability to focus on other areas of the business,” he shared.
By using SmartRate’s dynamic pricing to adjust class rates based on demand, Ferris360 attracts new clients, fills open spots, and builds connections within Toronto’s broader fitness community while maintaining a consistent stream of direct business.
Drive bookings and maximize your revenue with ClassPass
SmartRate and SmartSpot are more than just innovative technology; they’re strategic tools built to help your business grow efficiently and sustainably. SmartTools puts data to work, transforming every class or appointment into an opportunity to drive incremental revenue, boost visibility, and make smarter use of your schedule. And because ClassPass is designed to protect your core revenue and direct business, you can grow confidently while maintaining control over what matters most.
