Email marketing is something that many business owners consider necessary, but few do really well! What is your email marketing strategy? Do you have one?

When you work in fitness, you know how important it is to stay connected to people who share your passion—both in and out of the studio. And if you’re a marketer, you understand that one of the best ways to stay connected to existing and future studio clients is through email and social media. While both are important for any successful business, email is especially critical because getting someone’s email address is the first step towards figuring out who your customer is and establishing a long-term relationship.

You've secured a list of emails from members and potential clients interested in your business, taken the time to write and design an email newsletter, and even come up with an email strategy. What’s left to do? Ensure that the email blasts you’re sending out don’t get sent straight to the spam folder.

You've welcomed a new customer to your studio. Congrats! Now, it's time to get your new customer acquainted with your facilities and make them feel comfortable in your new space. Why? It's no secret that the more at ease your new customer feels, the more likely you are to retain them as a repeat client.

We’ve all been there: you sign up for a newsletter from a brand you love and wait for the special offers and deals to pour in. Before long, it feels like the emails are flooding your inbox and you rarely—if ever—open them.

Now that we know how to make an email look good, let’s discuss what we send and how we send it. Below are a few strategies and tactics for making the most out of your email list.

Did you know that email marketing sees 40 times the return on investment as social media marketing? It’s easy to get wrapped up in Instagram likes and re-tweets, but underneath that advertising noise, email remains the preferred vehicle for your re-engagement efforts. If you want to bring clients back to your studio, email is the way to do it.