At ClassPass, our goal is to help fitness and wellness businesses grow by expanding their reach, filling empty spots, and boosting revenue. That’s why we created SmartTools, our intelligent spot management system. Powered by machine learning, SmartTools uses historical and real-time data to predict empty class spots and help fill them to maximize partner earnings on ClassPass.
As of February 2025, partners using SmartTools have experienced nearly 30% revenue growth, welcomed up to 100% more first-time visitors, and achieved a 14% increase in average fill rates. At the core of this system are two powerful algorithms: SmartSpot predicts and lists underbooked slots without impacting spots typically filled by direct clients, while SmartRate dynamically adjusts pricing based on demand to increase bookings and revenue.
To learn more about the benefits of ClassPass, we sat down with the manager of Pearl Street Fitness, a studio located in Denver, Colorado, to explore how these tools, specifically SmartSpot, have transformed their operations.
Pearl Street Fitness + ClassPass’ SmartSpot
Pearl Street Fitness has been using SmartSpot since ClassPass launched it in 2015. Always eager to stay on the cutting edge of technology, they immediately recognized SmartSpot’s potential and implemented it right away. “It’s been so simple and successful, the algorithm adjusts class spots automatically based on past client history. Members don’t lose spots, and classes hit their peak clientele potential. It’s been a win-win,” the manager shared.
Pearl Street Fitness offers several classes daily, and SmartSpot has been key to boosting attendance—even during traditionally slower hours. With the studio’s success built on the energy of fully booked classes, SmartSpot has played a key role in elevating that experience across every session.
The benefits of SmartSpot
SmartSpot has helped Pearl Street Fitness grow their monthly revenue significantly. "ClassPass users appreciate it because they can get into more classes last-minute, and classes in less peak time slots have a higher potential of getting filled. We have it turned on and let the algorithm do its magic."
One of the biggest advantages is the time saved. Instead of manually adjusting class schedules, the team relies on SmartSpot’s data-driven approach, which uses past reservation history to open the right number of spots and fill classes.
We regularly check class inventory to keep an eye on trends—like the ratio of ClassPass users to members in each class. It’s also valuable to see which times of day peak with members versus ClassPass users, giving us insight into how our schedule is performing.
The efficiency of SmartSpot allows Pearl Street Fitness to stay focused on what matters most: delivering the best boutique fitness experience in Denver. Management spends less time behind a screen and more time connecting with members, building relationships, and elevating the in-person experience that keeps clients coming back.
Confidence in ClassPass’ commitment to innovation
Pearl Street Fitness continues to be impressed by ClassPass’ commitment to innovation and its ability to stay ahead of industry trends—especially when it comes to technology that’s both powerful and easy for studios to implement.
For fitness and wellness businesses, every empty spot represents a missed opportunity for both revenue and stronger client connections. With ClassPass and SmartSpot, studios like Pearl Street Fitness can maximize attendance, increase revenue, and cultivate the vibrant energy that comes with fully booked classes. We’re committed to driving partner growth, and SmartSpot is just one example of the innovative tools we provide to make that possible.
Learn how you can list your business on ClassPass to reach new customers and fill unbooked spots.
