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Marketing Your Business with ClassPass

Last updated: January 12, 2026

Running a health, wellness or fitness business is tough. From administrative tasks to venue upkeep, running a staff and managing financials, how do you find the time (or tools) to market your offerings? ClassPass is the ultimate marketing tool for your fitness business.

Becoming a ClassPass partner is free and easy. Working alongside ClassPass, you’ll gain instant access to a brand new audience of fitness enthusiasts waiting to discover your studio, gym or wellness space. Simply by listing yourself on the ClassPass network that sees 2M site visits per month, you’re boosting exposure and brand awareness. Learn more about how ClassPass can market your business.

Enhanced tools and marketing resources

Once you become a ClassPass partner you’ll gain access to our advanced technology, like the partner dashboard. In addition to seamlessly managing your offerings, you’ll unlock data to maximize your business such as user behavior and insights. All ClassPass partners can take advantage of helpful resources for running a business, such as industry reports, white papers, e-books, webinars and a blog dedicated to the health, fitness and wellness sector. Lastly, ClassPass has enormous reach via social media and SEO efforts — ultimately helping to connect more users to the ClassPass network to find your studio.

Interested in working with ClassPass?
Contact us

Tap into the right audience

Want to bring new faces through the door? Need assistance when it comes to filling up those slower class times? ClassPass can introduce users brand new to boutique fitness to your studio. Rest assured that we’re doing the legwork for you — getting your studio in front of a targeted and tailored audience.

Tell your brand story

As a ClassPass partner you’ll have control over how your brand is presented to users. Upload photos, add text or instructions and create the message you want to send to users. Show off your workouts, instructors and unique space — all at your fingertips.

From tools and resources to exposure and brand awareness, ClassPass can help market your business to users looking for their next workout. Ready to join our network of more than 30k studio fitness, gym and wellness partners who trust ClassPass to market their business? Learn more about becoming a ClassPass partner.

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