6 Low-Cost Design Upgrades Members Will Love
As a small business owner, you have to wear many hats, and one of those hats may be that of interior designer. The decoration and style of ...
How to Know It's Time to Refresh Your Brand (and Actually Get It Done!)
When it comes to fitness and wellness, we’re always looking for a chance to revamp our diet and exercise habits. What can we do to keep our workouts challenging and effective? How can we tweak our eating for better results? If you own a fitness studio or gym, you may be thinking about a refresh for your brand, too. You know it’s important but how do you determine when the time is right? And once you figure that out, how do actually do it?
Defining Your Brand Touchpoints
When you're running a business in a competitive space, anything you can do to set yourself apart from the rest is going to benefit you. One way to do so? Establishing signature moments that showcase your brand -- a.k.a. branding touchpoints. This can mean anything from sending personalized follow-up emails after class to offering little extras to help your members freshen up in the locker room.
How to Approach Weight Loss in Your Classes
Pick up any magazine, and it will become clear that people are thinking about something pretty frequently: weight loss. At the start of the new year, people sign up at gyms in droves with the hope that this will be the year they transform their bodies. So as the instructors and gyms responsible for those who come in looking to lose weight, how do we address those concerns in our messaging and our classes?
Launch Branded Retail At Your Studio
Considering that active wear is a major trend right now, it may be as good a time as any to dip your toes into selling branded retail at your gym or studio.
