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Launching this week in London, the collaboration gives ClassPass users access to a curated selection of art, live performances, and creative activities throughout the city
LONDON, September 9, 2026 – ClassPass, the app that provides access to thousands of fitness and wellness experiences worldwide, today announced the launch of a new slate of entertainment options for users in London through a collaboration with Overture Global Entertainment, an entertainment venture studio that originates, produces, and invests in large-scale IP-driven experiences around the world.
With more venues coming to ClassPass users soon, the initial lineup includes West End shows like Wicked, Titaníque, and The Hunger Games: On Stage; Frameless, the UK’s iconic immersive art installation; Backyard Comedy Club, London’s largest professional comedy venue; Paintvine, the UK’s leading paint and sip experience, with five locations across the city; Monopoly Lifesized, an escape-room twist on the classic board game; and The George Tavern, a pub and performance venue in the East End. Overture curated and operates its entertainment slate on ClassPass, connecting theatres, venues, and producers to ClassPass members around the world who already book in-person experiences by habit.
“Our goal is for ClassPass to be the app people reach for every time they want to book an in-person wellness experience, whether that’s a class, a facial, a smoothie, a museum visit, or a West End show,” said Claire Albert, Director of Strategic Partnerships at ClassPass, a Playlist brand. “London has no shortage of ways for people to connect, and we’re making sure our entertainment lineup there reflects that. We’re so excited to be working with Overture to introduce immersive art, live performances, and creative activities to the app, and we look forward to connecting these brands with more users looking to get out and do more IRL.”
“Overture has become known for bringing live orchestras and spectacle to the world’s great stages, and with ClassPass we get to channel that same curatorial spirit to the entertainment that defines a city,” said Macy Schmidt, Founder and CEO of Overture Global Entertainment. “When it comes to the concept of ‘wellness,’ we know that arts and experiences have always been part of a well-rounded life. The soul deserves the same care we give the body, and I love that ClassPass sees that too. So, Overture is deeply proud to help give ClassPass members a way to nourish the whole self—mind, body, and now, soul.”
The London launch comes a month after ClassPass added theme parks, zoos, and aquariums to the app across the U.S., the latest step in its broader push beyond traditional fitness and wellness. Movie bookings on ClassPass increased over 22% from March to May 2026, after Regal Cinemas, Marcus Theatres, and LOOK Dine-In Cinemas joined AMC Theatres on the app in February 2026. ClassPass continued that expansion with the addition of Paint Nite in March 2026. Together, these moves mark a deliberate widening of ClassPass’s core offering, from fitness-first to a full calendar of ways to get out of the house.
These activities are available now through the ClassPass app for users in London, with the same booking flow already in place for fitness classes and wellness appointments. This launch is part of a broader mission at Playlist, ClassPass’s parent company: building an antidote to a screen-first world by giving people more ways to discover and book real, in-person experiences instead of spending more time on their phones.
ClassPass is not a reseller or broker of tickets.
About ClassPass
ClassPass is redefining fitness and wellness by bringing the world’s best classes, appointments, and experiences into one app. Founded in 2013, ClassPass connects users to millions of workouts and lifestyle offerings across 31 countries while working directly with businesses to merchandise their excess inventory, bring more clients in the door, and generate new streams of revenue. With tens of thousands of fitness studios, gyms, salons, and spas in the ClassPass network, users can choose from a broad range of options including workouts like strength training, yoga, Pilates, and boxing, and wellness services like massage, acupuncture, manicures, and more. Additionally, ClassPass is available as a wellness benefit for the world’s leading employers. ClassPass is part of the Playlist portfolio of brands. Learn more at http://classpass.com.
About Overture Global Entertainment
Overture Global Entertainment produces, curates, and builds premium live entertainment worldwide. Founded and led by Forbes 30 Under 30 honoree Macy Schmidt, Overture’s portfolio spans large-scale global film concerts, orchestral tribute experiences, and artist-led symphonic performances for such beloved brands as Disney, Mattel, The Tony Awards, Warner Bros., Sony Pictures, Crunchyroll, and Condé Nast. From the Hollywood Bowl to The Royal Albert Hall to the Abu Dhabi Louvre, Overture has quickly become a leader on the global entertainment stage.
At its core is Overture’s in-house production team and its partnership with The Sinfonietta, an international network of all-women orchestras renowned for reimagining the music of popular culture in symphonic settings.
Having built their careers on Broadway, Overture’s leadership now helps build its future by producing new work, developing emerging talent, and investing in commercial shows—most recently, with the 2026 Tony Award winner for Best Musical, Schmigadoon!
Today, Overture partners with the world’s leading experience platforms to bring the most sought-after live entertainment to new audiences and new cities worldwide. www.overture-global.com.
MEDIA CONTACTS:
Amanda Melkonian
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