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The launch introduces more than 45 Bluestone Lane cafes to ClassPass users across the U.S.
NEW YORK, NY, August 6, 2026 – ClassPass, the app that provides access to thousands of fitness and wellness experiences worldwide, today announced that Bluestone Lane, the Australian-inspired coffee, cafe, and lifestyle brand, has been added to the platform. ClassPass users can now put credits toward coffee, matcha, smoothies, juices, pastries, breakfast, lunch, and more at participating Bluestone Lane locations across the country.
Bluestone Lane draws on Melbourne, Australia’s coffee culture, pairing espresso with healthy, seasonal food. Each cafe is built to feel like a daily escape, staffed by baristas trained in top coffee hubs and grounded in the brand’s Aussie hospitality.
ClassPass introduced its food and beverage category in March 2024, giving users a way to fold coffee runs, snacks, and meals into their everyday routines, and Bluestone Lane is the latest addition to that roster. Since the category launched, demand has grown quickly: the percentage of ClassPass users who ordered food and beverage on the app skyrocketed 121% year over year in 2025, a sign that meals, snacks, and coffee runs have become part of the holistic wellness experience for users.
The addition also reflects how ClassPass thinks about flexibility: credits aren’t just for workouts; they’re built to move with whatever a given day calls for, from a class to a coffee to a quick lunch. That habituation is already showing up in the data: 39% of food and beverage users returned for a second reservation within 30 days of their first visit, suggesting that once members try the category, it quickly becomes part of their routine (based on 2024 and 2025 ClassPass data).
“Bluestone Lane has earned a devoted following by treating coffee as a craft and every visit as a genuine escape,” said Eva Lauer, VP, Enterprise at Playlist, ClassPass’s parent company. “We designed ClassPass around choice, and partners like Bluestone Lane show what that looks like in practice: credits that work as well for a coffee run as they do for a Pilates class.”
“Bluestone Lane has always been built around the daily ritual, whether that is a morning coffee, a smoothie after a workout, or a nourishing meal shared with mates,” said Andrew Stone, Chief Brand & Culture Officer at Bluestone Lane. “ClassPass has created an incredible community of people who actively invest in their health and wellbeing, so bringing Bluestone Lane onto the platform feels like a natural extension of how they already live. We are excited to give members another reason to make Bluestone Lane part of their day.”
Bluestone Lane locations are available now on ClassPass in New York Metro, Los Angeles, San Francisco, Washington, D.C., Houston, Boston, San Jose, Philadelphia, and Trenton.
About ClassPass
ClassPass is redefining fitness and wellness by bringing the world’s best classes, appointments, and experiences into one app. Founded in 2013, ClassPass connects users to millions of workouts and lifestyle offerings across 31 countries while working directly with businesses to merchandise their excess inventory, bring more clients in the door, and generate new streams of revenue. With tens of thousands of fitness studios, gyms, salons, and spas in the ClassPass network, users can choose from a broad range of options including workouts like strength training, yoga, Pilates, and boxing, and wellness services like massage, acupuncture, manicures, and more. Additionally, ClassPass is available as a wellness benefit for the world’s leading employers. ClassPass is part of the Playlist portfolio of brands. Learn more at https://classpass.com/
About Bluestone Lane
Bluestone Lane is a New York born, Australian inspired specialty coffee, café and lifestyle brand bringing the quality, warmth and genuine connection of Melbourne café culture to communities across the United States. Founded by Melbourne native Nicholas Stone, Bluestone Lane serves premium coffee and a health conscious all day menu in welcoming cafés and coffee shops designed around its locals and their daily rituals. The brand also offers whole bean coffee, recyclable espresso pods and a growing range of products for enjoying Bluestone Lane at home.
MEDIA CONTACTS:
Amanda Melkonian
Andrew Stone
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