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Users can now put credits toward new destinations nationwide, including Six Flags®, LEGOLAND®, Kennedy Space Center, and SeaWorld®
NEW YORK, July 21, 2026 – ClassPass, the app that provides access to thousands of fitness and wellness experiences worldwide, today announced a major U.S. expansion into entertainment and family activities in collaboration with EBG, a leading entertainment and travel commerce platform that connects brands to high-value experiential offerings and new benefits. Users can now book admission to a curated selection of theme parks, zoos, aquariums, and other attractions, marking ClassPass’s boldest step yet toward becoming the go-to app for in-person wellness activities.
The new destinations will include Bay Area Discovery Museum, Georgia Aquarium, Golf N Stuff® Family Fun Park in Norwalk, CA, Kennedy Space Center, LEGOLAND Florida, Phoenix Zoo, San Antonio Zoo®, SeaWorld San Diego, Sesame Place® San Diego, and Six Flags Magic Mountain. Credits can be redeemed for bundles of 1, 2, or 4 tickets, making it easy for families to enjoy these attractions together.
The launch builds on ClassPass’s rapidly growing lifestyle offerings, which now extend beyond fitness and wellness to include movies, painting, live events, and more. ClassPass has seen clear demand for more ways to use credits beyond fitness: movie bookings on ClassPass increased over 22% from March to May 2026, after Regal Cinemas, Marcus Theatres, and LOOK Dine-In Cinemas joined AMC Theatres on the app in February 2026. Now, through EBG’s network of partners, ClassPass is giving users more flexibility to find major attractions and family-friendly activities that fit into their everyday lives.
“Our mission has always been to give users one flexible way to access wellness, however they define it,” said Fritz Lanman, CEO of Playlist, ClassPass’s parent company. “For some that’s a yoga class or a spa visit; for others it’s a day out with family at an amusement park. Adding theme parks, zoos, and aquariums extends that mission to even more of the experiences our users love, while giving these venues a powerful new channel for attendance and incremental revenue.”
“At San Antonio Zoo, our mission is to inspire people to love, engage with, act for, and protect animals and the places they live. Partnering with ClassPass introduces the zoo to new audiences and creates another easy, accessible way for people to experience wildlife while supporting our conservation mission,” said Victoria De Leon, Senior Director of Public Relations at San Antonio Zoo.
“Phoenix Zoo is proud to partner with ClassPass to unlock a new category of experiences for their members,” said Sonya Wade, Group Sales Manager at Phoenix Zoo.
Experiences are available now through the ClassPass app and website. Users can browse participating venues, view available dates, and redeem credits through the same seamless booking process they use for fitness classes and wellness appointments.
ClassPass is not a reseller or broker of tickets.
About ClassPass
ClassPass is redefining fitness and wellness by bringing the world’s best classes, appointments, and experiences into one app. Founded in 2013, ClassPass connects users to millions of workouts and lifestyle offerings across 31 countries while working directly with businesses to merchandise their excess inventory, bring more clients in the door, and generate new streams of revenue. With tens of thousands of fitness studios, gyms, salons, and spas in the ClassPass network, users can choose from a broad range of options including workouts like strength training, yoga, Pilates, and boxing, and wellness services like massage, acupuncture, manicures, and more. Additionally, ClassPass is available as a wellness benefit for the world’s leading employers. ClassPass is part of the Playlist portfolio of brands. Learn more at http://classpass.com.
About EBG
EBG powers a proprietary suite of e-commerce platforms and technology solutions to deliver exclusive deals and special offers from the world’s top brands and experiences. Specializing in live entertainment, travel, shopping products and consumer services, EBG operates and supports a network of membership-based marketplaces and owns the nation’s most comprehensive employee savings program. Visit www.ebgsolutions.com to learn more about EBG and its commitment to connecting people to exceptional experiences.
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