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With the fitness and wellness economy on track to reach $9 trillion by 2029, ClassPass’s changes give partners stronger protection, greater transparency, and improved revenue optimization tools
New York, NY – July 15, 2026 – ClassPass, the marketplace that helps fitness and wellness businesses fill unused capacity and reach new clients, today announced a suite of new platform policies to further support its partners’ businesses. Rolled out steadily throughout 2026, the changes give partners more visibility into who’s booking, even stronger protection of their direct businesses, improved support, and better tools to flag potential trial fraud.
The updates build on the core purpose of the ClassPass marketplace: helping the 88k+ venues listed on its platform fill unused capacity with a new audience they wouldn’t otherwise reach. In 2024, ClassPass data from integrated fitness partners showed studios directly filled an average of only 37% of total capacity on active schedules. These latest changes reflect the company’s ongoing commitment to its partners’ success:
- Increased Transparency:
- User reviews of partner venues are now non-anonymous, raising the quality and fairness of feedback so partners get clearer, more actionable insight into their businesses while making the experience more transparent for everyone. Additionally, users now get push notifications for when their review has a reply from a partner, making communication between venues and users even more efficient.
- Expanded guidance for first-time users now helps them know what to expect, what to bring, and how to arrive ready for class, easing partners’ operational burden and enabling a more consistent experience for every client in the room.
- A new personalized SmartRate insights tool in the partner dashboard shows how SmartRate works for each partner, highlights which classes are driving earnings, and surfaces opportunities for growth.
- Greater Revenue Protection:
- Businesses that work with both Mindbody and ClassPass now benefit from a new ‘Mindbody Direct Protection’ feature. This feature is designed to prevent anyone who visited a Mindbody-powered business directly in the past year from visiting that business on a ClassPass trial, so only eligible trialers are able to get a free or discounted class.
- Beginning later this month, when a user’s late-cancel fee is waived for a qualifying reason, ClassPass will pay out the partner for the reservation.
- Stronger Safeguards Against Abuse and Fraud:
- Stronger fraud detection measures now identify ineligible trial reservations, reducing the time partners spend investigating and reporting repeat redemptions. Partners will receive a payout for qualifying reservations at the applicable reservation floor rate, shown as paid in their reservation reports.
- An improved partner-initiated reporting experience in the dashboard now gives partners a more streamlined way to flag suspected repeat trial redemptions when they spot them in person, with clearer confirmation once a report is submitted, and compensation for qualifying reservations.
- Improved Support:
- Partners who request a call for support will now get prompt phone support from a dedicated customer service team.
“Our partners are at the center of the ClassPass marketplace, and we’re constantly evolving to help them both protect their direct businesses and get more value from the ClassPass platform,” said Jeff Bladt, SVP, Pricing & Marketplace at Playlist, ClassPass’s parent company. “These policy updates reflect our commitment to delivering the best possible partner experience. Whether a business is looking to fill excess capacity, reach new audiences, or earn incremental revenue, our focus is on building a platform that helps them succeed.”
These updates follow ClassPass’s recent announcement that it invested over $50 million in marketing in 2025 to bring new users to partner venues, with these businesses paying $0 in out-of-pocket marketing spend for this boost in reach. The company continues to see strong partner growth on the platform: from 2024-2025, the number of partners who made over $1M on ClassPass increased by 28%. By attracting a younger, more price-sensitive, and variety-driven audience, ClassPass’s model is designed to help partners reach new clients and turn excess capacity into revenue.
“At BODYROK, our goal has always been to create an uplifting and accessible atmosphere—not only through our workout, but through the entire studio experience,” said Jake Irion, Co-Founder of BODYROK. “Whether someone is a longtime member or discovering us through ClassPass for the very first time, we want every client to feel welcomed, seen, and connected. Having more context around who is leaving feedback creates opportunities for more meaningful conversations, allows our teams to follow up directly when appropriate, and helps us continue building the supportive community our clients know and love. These enhancements reflect ClassPass’s commitment to helping partners create more connected, personalized experiences, ultimately strengthening relationships with every client who walks through the door.”
To find out more about the changes ClassPass has made to its platform to improve the partner experience, visit https://classpass.com/partners/blog/
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