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The collaboration brings customized eyelash extensions, lash lifts, and brow services to ClassPass users nationwide
New York, NY – February 25, 2026 – ClassPass, the lifestyle app that provides access to thousands of fitness and wellness experiences worldwide, today announced that Deka Lash has been added to the platform, a premier destination for personalized eyelash extensions, lash lifts, and brow services.
Founded in 2012, Deka Lash is a Pennsylvania-based, female-founded brand delivering customized beauty services nationwide. In addition to the in-studio experience, Deka Lash offers a proprietary line of cruelty-free lash care products.
ClassPass users will now gain access to Deka Lash services delivered by expertly trained lash artists. Bookable options include customized eyelash extensions, lash lifts, and brow treatments, designed to enhance natural beauty and fit a range of preferences.
“In 2025, wellness reservations on ClassPass grew by 37%, and lash and brow appointments ranked among the top ten most-booked wellness services globally, reinforcing how much our users value convenient, high-quality self-care options,” said Kam Mack, Head of New Strategic Partnerships at ClassPass, a Playlist brand. “Adding Deka Lash to ClassPass, reflects our commitment to providing our users with the high-quality wellness services they’re looking for in locations convenient to them.”
“This partnership with ClassPass marks an exciting milestone as we introduce Deka Lash to a broader community of wellness-minded consumers,” said Jennifer Blair, Founder and CEO of Deka Lash. “Our mission has always been to deliver customized beauty services that help our clients feel confident and effortlessly polished. By joining the ClassPass platform, we’re meeting consumers where they are—offering the flexibility to book last-minute appointments or discover our services at an introductory rate. This collaboration allows us to deliver an elevated beauty experience that fits seamlessly into their busy schedules.”
Deka Lash services on ClassPass are available at more than 100 locations across the U.S., including Arizona, Arkansas, California, Colorado, Florida, Georgia, Illinois, Indiana, Kentucky, Massachusetts, Michigan, Nevada, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, and West Virginia.
About ClassPass
ClassPass is redefining fitness and wellness by bringing the world’s best classes, appointments, and experiences into one app. Founded in 2013, ClassPass connects members to millions of workouts and lifestyle offerings across 31 countries while working directly with businesses to merchandise their excess inventory, bring more clients in the door, and generate new streams of revenue. With tens of thousands of fitness studios, gyms, salons, and spas in the ClassPass network, members can use ClassPass to choose from a broad range of options including workouts like strength training, yoga, Pilates, and boxing, and wellness services like massage, acupuncture, manicures, and more. Additionally, ClassPass is available as a wellness benefit for the world’s leading employers. Learn more at http://classpass.com.
About Deka Lash
Deka Lash is a premier destination for customized eyelash extensions, lash lifts, and brow services, dedicated to helping clients feel confident, polished, and effortlessly put together. With a personalized approach and expertly trained lash artists, each service is designed to enhance natural beauty and fit every lifestyle. With more than 100 studios nationwide, Deka Lash delivers a consistent, elevated beauty experience. To learn more or book an appointment, visit dekalash.com.
MEDIA CONTACT:
Amanda Melkonian
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