--- title: "Webinar: Social Media Deep Dive - Facebook" description: Listen in to our webinar hosted by ClassPass's Director of Community to learn more about engaging your community on Facebook. image: https://partners-new.classpass.com/hubfs/Imported_Blog_Media/Stocksy_txpe497bc254qQ100_Medium_858058-3.jpg --- [Marketing](https://partners-new.classpass.com/blog/tag/marketing) [Social Media](https://partners-new.classpass.com/blog/tag/social-media) [Webinars](https://partners-new.classpass.com/blog/tag/webinars) Marketing Social Media Webinars Page: 1/2   Download for easy reading & sharing [Download Now](https://partners-new.classpass.com/hubfs/20220301_COR_SalesEventOne-Pager_Final.pdf) [Marketing](https://partners-new.classpass.com/blog/tag/marketing) [Social Media](https://partners-new.classpass.com/blog/tag/social-media) [Webinars](https://partners-new.classpass.com/blog/tag/webinars) # Webinar: Social Media Deep Dive - Facebook Last updated: January 12, 2026 How can you grow your studio or gym's community? One way is through Facebook -- one of the most frequently used, yet underutilized social media platforms. To learn more, listen in to our webinar hosted by **ClassPass's Director of Community, Cara Friedman**! **[Access the presentation slides here](http://afterclass.classpass.com/wp-content/uploads/2017/05/Facebook-Webinar_5.11_FINAL.pdf)**. #### **What We'll Cover:** We'll explore how to make the most of your business's Facebook profile, with featured examples of how other successful brands engage with customers online (and how you can do the same). Plus, we'll dive into the analytics features Facebook offers and tips for optimizing your studio or gym's page. #### **About Cara:** Cara Friedman is Director of Community at ClassPass. She's been responsible for managing the social media strategy for several large brands as well as creating custom trainings for corporate clients and their employees. Some of her clients have included Logitech, Cosmopolitan, Pure Barre, Maidenform, and General Electric. Cara is a frequent blogger with featured posts on Mashable and Social Media Today, and has spoken at various events and conferences including BlogWorld and WOMM-U. Cara received her JD from St. John's School of Law and her BA and MA in Communications from the University at Albany. #### **Questions about this webinar?** Email us at studioempowerment@classpass.com. For more webinar content, including Cara's [**deep dive on Instagram**](http://afterclass.classpass.com/webinar-social-media-deep-dive-instagram/), visit the [**Webinars**](http://afterclass.classpass.com/category/resources/webinars/) section on After Class. ## Related articles [![Why ClassPass Invested Over $50 Million in Marketing in 2025 to Drive Partner Growth](https://partners-new.classpass.com/hubfs/classpass-invested-dollar50-million-marketing-2025-drive-partner-growth.jpg) ](https://partners-new.classpass.com/blog/classpass-invested-50-million-marketing-2025-drive-partner-growth) Marketing ClassPass ### [Why ClassPass Invested Over $50 Million in Marketing in 2025 to Drive Partner Growth](https://partners-new.classpass.com/blog/classpass-invested-50-million-marketing-2025-drive-partner-growth) [![Fitness Pricing Strategy: How to Price Gym Memberships and Fitness Classes for Sustainable Growth](https://partners-new.classpass.com/hubfs/Fitness%20Pricing%20Strategy.webp) 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