--- title: "Webinar: Why Fitness Videos are Your Secret Weapon on Social (and How to Make Them Yourself)" description: Social video best practices that help your fitness brand stand out on social and the specific types of videos you need to propel your business forward. image: https://partners-new.classpass.com/hubfs/Imported_Blog_Media/scrollingsocial-1.jpg --- [Social Media](https://partners-new.classpass.com/blog/tag/social-media) [Webinars](https://partners-new.classpass.com/blog/tag/webinars) Social Media Webinars Page: 1/2   Download for easy reading & sharing [Download Now](https://partners-new.classpass.com/hubfs/20220301_COR_SalesEventOne-Pager_Final.pdf) [Social Media](https://partners-new.classpass.com/blog/tag/social-media) [Webinars](https://partners-new.classpass.com/blog/tag/webinars) # Webinar: Why Fitness Videos are Your Secret Weapon on Social (and How to Make Them Yourself) Last updated: January 12, 2026 [embed]https://www.youtube.com/watch?v=2H91KNaGgBY&feature=youtu.be[/embed] Video is taking over social media and driving measurable results for businesses - especially fitness businesses. Jason Hsiao, Chief Video Officer and co-founder of online video maker, **[Animoto](https://animoto.com/business/fitness)**, will share why fitness businesses have a unique advantage when it comes to succeeding with social video. Jason’s past work as a television producer at MTV and Comedy Central gives him practical insights into creating social content that hooks your audience. In this video, he shares social video best practices that help your fitness brand stand out on social, and the specific types of videos you need to propel your business forward. ## **We share:** - Which types of videos to create and what to include for the most impact - Best practices when creating videos for social media - How to tailor your videos to each social platform ## **About Animoto:** **[Animoto](https://animoto.com/business/fitness)** is an award-winning online video maker that makes it easy for anyone to create professional marketing videos. Animoto’s certified partnerships with Facebook, Instagram, YouTube, Twitter, LinkedIn, and the Small Business Administration give it unique insight into the changing social media and business landscape, which may be why more than 1 million businesses around the world have used Animoto to create marketing videos that stand out on social media and beyond. Once you've created your videos and shared on social media, learn more about **[growing your online community](https://afterclass.classpass.com/insider-qa-growing-your-online-community/)**.   ## Related articles [![A Fitness Professional's Guide to Social Media](https://partners-new.classpass.com/hubfs/Imported_Blog_Media/IGstories-3.jpg) ](https://partners-new.classpass.com/blog/fitness-social-media-guide) Resources Marketing ### [A Fitness Professional's Guide to Social Media](https://partners-new.classpass.com/blog/fitness-social-media-guide) [![7 Fitness Marketing Mistakes to Avoid on Instagram](https://partners-new.classpass.com/hubfs/Imported_Blog_Media/Deep-Water-Running_B36I6165-1.jpg) ](https://partners-new.classpass.com/blog/7-mistakes-to-avoid-on-instagram) Marketing Social Media ### [7 Fitness Marketing Mistakes to Avoid on Instagram](https://partners-new.classpass.com/blog/7-mistakes-to-avoid-on-instagram) [![Build Your Fitness Brand with Instagram Stories](https://partners-new.classpass.com/hubfs/Imported_Blog_Media/IGstories-3.jpg) ](https://partners-new.classpass.com/blog/build-your-fitness-brand-with-instagram-stories) Marketing Social Media ### [Build Your Fitness Brand with Instagram Stories](https://partners-new.classpass.com/blog/build-your-fitness-brand-with-instagram-stories) [![Instagram Strategies for Fitness Pros](https://partners-new.classpass.com/hubfs/Imported_Blog_Media/instagram-1.jpg) ](https://partners-new.classpass.com/blog/instagram-strategies-for-fitness-pros) Marketing Social Media ### [Instagram Strategies for Fitness Pros](https://partners-new.classpass.com/blog/instagram-strategies-for-fitness-pros) ##### Company [ About us ](https://classpass.com/about) [ About Playlist ](https://www.playlist.com/) [ Why studio fitness ](https://classpass.com/fitness) [ Gifts ](https://classpass.com/gifts) [ Careers ](https://classpass.com/about/careers) [ Press ](https://classpass.com/press-room) [ How credits work 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