Lululemon – this is your warning. There’s a new flock of celebrities in town, and they’re after your brand share. A decade ago celebrity success meant having your own perfume, but in 2016, it’s more about having your own line of fitness apparel. And given that millennials—who spend $200 billion annually—recently revealed that athleisure wear was in their top ten most important things to buy, it appears the demand isn’t going anywhere.
Here’s a look at the ten biggest celebrities to dip their toe in the fitness fashion pond. Unfortunately, most aren’t available for retail in your own studios, but nevertheless, as a gym owner you should be in-the-know about the brands your clients are going for and what items are trending.