We talk a lot about what brings people in to your studio or gym, whether it’s your clever marketing and promotions, your prime location, or your well-thought out brand and social media presence. But when it comes down to it, what keeps your customers coming back is a consistent and inspiring class experience. First priorities should be your instructors and your methodology, but below, we share a few of the key elements of a class that might be overlooked but that make a huge difference for your clients.

In our series of "A Day in the Life" profiles, we ask studio owners and instructors to share their day-to-day experience to give readers around the world a peek into what it's really like managing or teaching at a studio.

Over the past several months, the boutique fitness industry has begun to adopt a dynamic pricing model for selling spots in classes, with certain classes priced higher/lower depending on demand. And why not? Dynamic pricing, which we’ve seen take hold in other industries such as travel or entertainment, offers studios and gyms the ability to acquire more customers and earn more overall revenue. As the industry evolves towards a dynamic pricing model, we had the opportunity to sit down with ClassPass’ VP of Pricing and Inventory, Zach Apter, to uncover more about the impact dynamic pricing will have moving forward.

Some gym bathrooms are so luxurious, you feel like you've stepped into a full service spa. But when you're running a small business, you don't always have the extra money (or space) to create that same vibe. It's not that you don't want to offer all of those little extras and perks to the folks who frequent your studio. It's just that the upkeep of a bathroom space that looks and feels spa-worthy can get pretty costly, pretty quickly.