There are tons of next generation apps and websites available to help you stay on top of the demands of owning a business without draining the time you have to actually participate in your business. But with so many options, you can end up investing just as much time selecting a platform, learning how to use it, and on-boarding your staff...only to discover it doesn’t support a feature you desperately need.

It's a fact that in order to succeed, fitness instructors need to set themselves apart from the competition. Their job depends on it. Studio owners want to employ instructors that will bring new members in and keep their current clients coming back for more -- and if the class you're teaching has the same baseline routine as the rest of the instructors in the space, well, that's not going to cut it.

If you manage a small studio, you know how hard it is to differentiate yourself in a crowded fitness and wellness space. Whether your focus is on yoga, cycling or kickboxing, distinguishing your workout philosophy and creating a unique culture takes hard work, discipline and time.

We’ve all been there: you sign up for a newsletter from a brand you love and wait for the special offers and deals to pour in. Before long, it feels like the emails are flooding your inbox and you rarely—if ever—open them.

Whether you’re a cash-strapped studio that is just starting out or a seasoned entrepreneur looking to cut back on costs, we’ve got some inexpensive and (relatively) easy marketing tips for you. The upside of having a small marketing budget is that it forces you to be creative and laser-focused on achieving results. With time, effort and minimal dollars, these options are just a few cost-effective ways to get your studio or gym some much-deserved attention.