At ClassPass, our team works with the top studios in dozens of cities around the world to understand the ongoing trends, pain points, and characteristics that make our 50 markets unique. Now, we want to share some of those insights with you, our readers.
In the next edition of our series of market profiles, we take a look at Miami.
A vibrant city on the Atlantic Coast of south Florida, Miami has a reputation for sensual food and music, sun-kissed beaches, and an eclectic arts and nightlife scene. With such a young and active population, it’s no surprise that a recent Spotify study on top workout music trends ranked Miami as #2 in the world for cities that stream workout playlists the most.
ClassPass features studios in Miami as well as the larger region of South Florida, including Ft. Lauderdale and West Palm Beach. For more on trends we’re uncovering in the Miami fitness market, read on:
Top Workout Times
While Miami’s top workout times are pretty typical for most markets, one interesting thing to note: Miami fitness goers are the most spontaneous on ClassPass, with the highest percentage of classes booked at the last minute — typically within 5 hours of class time!
- Strength Training
Strength training, Pilates, and yoga are the three top genres on ClassPass in Miami. Strength training in particular has seen a big boost in the past year, growing 48% in the share of reservations on ClassPass in that genre compared to this time last year. Pilates and yoga – while technically down in the share of reservations focused on those genres by 16% and 5%, respectively – continue to be favorites among ClassPassers in the region. As the Miami fitness scene continues to evolve, other genres are becoming more popular and beginning to take up larger shares of reservations on ClassPass.
For instance, the area has also seen more fitness enthusiasts interested in exploring sub-genres or highly specialized workouts, such as aerial yoga. Atmananda Miami in South Beach and Vanilla Sky – Miami Yoga in Brickell are two popular options for ClassPass users looking to try aerial fitness.
Miami also has a popular dance scene — no surprise given the popularity of workout music in the region! Dance, as a genre, is twice as popular in Miami as in other cities on ClassPass. Top studios that offer dance in the area are The House of Movement, Body & Soul Miami, and Vixen Workout Miami, which advertises their classes as using “commercial choreography, killer music remixes and stage lighting so you can experience yourself as a performer. Basically, you get to pretend you’re opening for the VMA’s, and perform the moves you see by your favorite artists.”
Boxing is also highly popular in Miami, compared to other ClassPass markets, making up 7% of reservations. The Box in Wynwood/Edgewater is a ClassPass user favorite, offering small class sizes that provide attendees with more one-on-one attention to improve their boxing technique.
- South Beach
South Beach, Wynwood/Edgewater, and Brickell are consistently the top three neighborhoods on ClassPass for users to work out in. Since this time last year, South Beach and Wynwood in particular have seen boosts in the share of reservations occurring in those neighborhoods of 19% and 29%, respectively. It’s worth noting 54% of all ClassPass reservations occur in these three neighborhoods, so the fitness market is fairly centralized and focused on these areas — at least for now. As the market grows, more studios may look to expand further into the suburbs, driving more reservations to other neighborhoods.
Miami houses locations of some of the most well-known corporate fitness brands, including Flywheel and Barry’s Bootcamp – both in Miami Beach – which have bolstered the overall growth of the boutique fitness industry in the region. Studio owners are capitalizing on all of this growth success and are thinking about expanding their brands across downtown as well as in the suburbs.