When the weather gets warmer, many students would rather take their workout outside than get sweaty indoors, translating to a dip in reservations—and revenue. Why not take your workout outside, then? Beyond the health benefits of sunshine and fresh air, adding an outdoor workout is an easy and cost-effective way to target a wide and more specific audience of students. We spoke with two boutique fitness studio owners, each of whom have curated creative outdoor offerings with positive results. We’re sharing their advice for thinking outside the box—and outside the studio.
Programming
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