Starting a new salon is tough, but one of the toughest tasks for any salon owner is getting salon clients. It’s hard to get new clientele, but it is incredibly rewarding and beneficial to your business (duh!). Whether you’re a new business owner, or an established business, this article will cover our top tips for how to get salon clients.

Create a Google My Business Listing for Your Salon

Your salons’ Google My Business listing appears when someone searches for your brand name or service on Google Search and Google Maps. This is a way for you to gather reviews and optimize your online presence for local foot traffic. Setting up the Google My Business listing for your salon is easy, but does require manual mailed authentication. Make sure you sign up as soon as possible!

List Your Inventory on ClassPass

Did you know that you can list your inventory for free on the ClassPass app? Thousands of salons list their inventory, which allows ClassPass subscribers to book directly via the app. You can easily get your business in front of the eyes of a primed audience with no additional cost to you.

Create a Loyalty and Referral Program

If you’re just starting out, creating a referral program for your salon might be a good way to create your initial client base. Try offering a small discount anytime someone leaves a review on your Google My Business profile or refers a friend to try you out. Many businesses also utilize loyalty programs, where if a customer joins the program they get various perks and benefits.

Partner with A Complimentary Business

Look around you: is there another business that would benefit from a partnership? Utilizing an established business’s clientele as a means of advertising is a great way to get salon clients! We often see salons partnering with wineries, fitness studios and organic food vendors.