Diversity in the workplace is no doubt a priority for your company. Diversity is not only beneficial for personal growth and experience, it yields greater profitability for the company. In fact, according to a recent McKinsey study, “Companies in the top-quartile for gender diversity on executive teams were 21% more likely to outperform on profitability and 27% more likely to have superior value creation.” In addition to gender diversity, “Companies in the top-quartile for ethnic/cultural diversity on executive teams were 33% more likely to have industry-leading profitability.”

So, diversity pays off — in every way. The challenge then becomes creating a workplace that attracts and retains that level of talent and diversity. For all the different backgrounds, cultures, generations, etc. that you’ll attract, there will be varying needs, expectations and preferences. How do you possibly create a corporate wellness program that provides options that appeal to everyone without creating an expense that will get vetoed by upper management? You can — it’s all about breaking the traditional mold of what workplace wellness means.

Consider the following when you seek to create a corporate wellness program that meets the needs of your diverse workforce.

Look beyond physical fitness

While you want to provide options for physical health, wellness goes beyond the physical. Each of us have competing stresses and priorities in life that can boil down to financial, emotional, and physical health. Often employers seek to provide options that address fitness but fail to recognize equally important aspects such as mental health, work-life balance and financial preparedness.

Research shows that emotional and mental health is increasingly becoming a topic of awareness and concern for individuals. Companies that provide resources for awareness, information, support and more can help employees find solutions to any challenges they may be facing. Beyond mental health, employers who provide access to stress management, leadership training and emotional intelligence education will find happier, healthier and more productive employees.

Foster social connections

A large part of employee wellness can be attributed to a company’s culture. Social wellness is a completely manageable benefit that companies can provide in the way of on- and offsite activities. From happy hours and book clubs to seasonal celebrations and events — companies can orchestrate a number of social opportunities that help employees connect with one another and feel more invested in the work they do with each other. A Forbes article speaks to the importance of this social connection in relation to a company’s wellness program by saying, “Work relationships are incredibly important to employee well-being… As humans, we crave contact and connection with other people…Full-time employees spend a majority of their time at the office. Which is why work relationships are so important to employee well-being. These relationships can either positively or negatively affect an employee’s stress levels, productivity and general feelings of happiness. These factors not only affect an employee’s work performance, but it affects employee health too.”

The article goes on to list reasons why social connections can enhance your employee wellness program including, increased happiness, decreased stress, improved engagement and loyalty and overall healthier lives.

Provide flexibility

In the end, employee wellness must address physical health. How companies provide this to a diverse workforce can be done in a myriad of ways. Make preventative health a focus by offering education and awareness of health-related topics easily accessible. Through events, onsite information booths, newsletters, challenges and more, you can target different conditions or focuses that will be relevant for different groups of people. In addition, make community resources easy to identify and even partner with those vendors to provide tailored services or discounts.

When it comes to physical fitness, there are ways to provide flexibility and customization that can appeal to every individual – regardless of their current physical state or future goals. Providing this kind of customization will encourage involvement and interest.

Explore how you can achieve this kind of customization and flexibility with ClassPass Corporate as a part of your corporate wellness program for a diverse workplace.

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Give your employees access to 30,000+ fitness and wellness options worldwide — including thousands of digital options — and only pay for employees who sign up.
Give employees thousands of fitness and wellness options — and pay only for those who sign up.
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