NEW YORK, NY– March, 23, 2016 – ClassPass, the monthly subscription service providing access to the world’s largest network of boutique fitness studios and gyms, has announced that Joanna Lord has been named Chief Marketing Officer and will serve on the Executive Leadership Team. Lord’s specific functional areas of responsibility include the marketing, brand and design teams.
Previously she was the VP of Marketing at Porch, a leading consumer marketplace connecting homeowners and home professionals where she focused on brand marketing, acquisition models, engagement tactics, and retention marketing to drive business growth.
Prior to that, she served as Chief Marketing Officer at BigDoor, a loyalty software provider and VP of Growth Marketing at Moz (formerly SEOmoz), a leading inbound analytics software.
“As a company, we have benefited by having a product that has really resonated with members and generated rapid, organic growth,” said Payal Kadakia, CEO. “With Joanna onboard, it’s exciting to take advantage of current engagement with a more strategic lense so that we can further maximize our brand affinity while growing membership.”
Lord is a global keynote speaker on the future of digital marketing, a tech advisor, as well as a mentor to a variety of tech incubators including Techstars, UpGlobal and Startup Weekend. She is also a contributing author to MarketingLand, SearchEngineLand, and Entrepreneur.com. Lord recently relocated from Seattle, WA where she taught Advanced Digital Marketing at the University of Washington, and was recognized as a Seattle 40 Under 40.
“Joanna’s breadth of experience and knowledge across a wide facet of marketing functions will allow us to evolve our marketing organization to drive further growth as we accelerate our business and explore new avenues.”
“The ClassPass mission has always been to help people discover experiences to empower them to live their best lives. I look forward to building upon our deeply engaged community of members by driving continued awareness around this promise within the rapidly-growing consumer experience market.”