NEW YORK, NY – March 30, 2017 – ClassPass, the leading membership to the world’s largest fitness network, announced today that it has launched Video on Demand as a way to expand access to engaging, high-quality fitness experiences.
Starting today, ClassPass members globally will have access to Video On Demand with the ability to stream a growing library of over 100 videos from top ClassPass studio partners and fitness influencers on both the web and the ClassPass iOS app, and later through additional devices.
“Our goal with ClassPass is to have a positive impact on the lives of our members and provide an experience that makes fitness as easy and accessible as possible,” said Payal Kadakia, ClassPass Founder and Executive Chairman. “The launch of Video on Demand expands upon that vision by giving our users the flexibility to enjoy classes no matter where their lives take them and the option to work out as much as they want.”
ClassPass is uniquely positioned to innovate within the video fitness space due to its partnerships with over 8,500 boutique studios, its existing distribution channels and the proprietary recommendation technology that allows the platform to push relevant content to members, driving engagement and retention.
As ClassPass grows the addressable studio fitness market worldwide, innovation within virtual fitness is the clear next step for the company. Through video, ClassPass will tap exponentially larger audiences who may currently be hindered from experiencing studio fitness due to cost, location and scheduling constraints. Video is a natural extension of the ClassPass mission – leveraging digital resources to help make the world a more active place.
“Video on Demand is the first of many digital products we’ll be debuting, all designed to keep our members moving while also giving our partners another powerful way to engage with our members,” said Kadakia.
With over 30 million reservations to date, ClassPass is introducing new users to fitness by merchandising and surfacing over one million classes available on the platform to the benefit of both its members and partners. Based on evolving market trends and opportunities, ClassPass is further investing in innovative technology and infrastructure while expanding its total addressable market and marching towards profitability. The company will continue to launch inspiring products, doubling-down on sophisticated technology with the goal of connecting members to a broader range of fitness activities that align with their varied needs and goals.