NEW YORK, NY – November 8, 2016 – ClassPass, the monthly subscription service providing access to the world’s largest network of boutique fitness studios and gyms, announced today that it has started testing Video On Demand in select markets as a way to expand access to engaging, high-quality fitness experiences.
Starting this week, members in Austin, San Diego, Philadelphia and Miami will have access to a beta version of Video On Demand with the ability to stream over 100 videos from top ClassPass studio partners and fitness influencers on both the web and the ClassPass iOS app, and later through additional devices.
ClassPass is uniquely positioned to innovate within the video fitness space due to its partnerships with over 8,000 boutique studios, its existing distribution channels and the proprietary recommendation technology that allows the platform to push relevant content to members, driving engagement and retention.
As ClassPass grows the addressable studio fitness market worldwide, innovation within virtual fitness is the clear next step for the company. Through video, ClassPass will tap exponentially larger audiences who may currently be hindered from experiencing studio fitness due to cost, location and scheduling constraints. Video is a natural extension of the ClassPass mission – leveraging digital resources to help make the world a more active place.
These early tests will allow ClassPass to establish a video foundation while gathering data and insights, which the company will use to iterate and improve upon the user experience before launching more broadly to the rest of the ClassPass community in the coming months.