Grow your fitness business's revenue and visibility with ClassPass

ClassPass connects fitness, wellness, and beauty businesses with thousands of members designed to fill open spots, expand reach, and grow revenue with no upfront costs.

Join thousands of fitness studios growing their businesses with ClassPass.

Fill out the form below to see what ClassPass can do for your business.

Make running a fitness business easier with ClassPass

Start filling more spots, reaching new members, and increasing your fitness business's exposure without adding to your workload. ClassPass is more than a management software, it makes growth simple for businesses of all sizes.

Your business without ClassPass:

High-cost, low-return fitness marketing campaigns

Lost revenue from unfilled classes and underused staff

Outdated fitness scheduling software with limited insights

Minimal feedback from clients

Your business with ClassPass:

Increase exposure with no upfront costs

Boost incremental revenue by filling unused spots

Unlock digital marketing insights that drive growth

Collect feedback from high-intent, paying users

Get started

How it works

Partnering with ClassPass is easy! Start today to get your fitness business in front of thousands of ClassPass users who are looking for workouts and spaces like yours.

List your business on ClassPass

Join with no upfront costs and sync your fitness scheduling software with ClassPass in minutes.

Reach new clients

Get discovered by thousands of members looking to book workouts, appointments, and more.

Fill empty spots

ClassPass integrates with your fitness scheduling software to list only the spots you’re not likely to fill—no extra work required.

Get paid through ClassPass

Earn revenue from reservations and track it all in your dashboard.

Get started

Scale your fitness business with high-impact tools

Use built-in tools to grow your business more efficiently with ClassPass.

Get started

"What I love about ClassPass is the ease and simplicity of partnering with them. It’s money for nothing. You don’t even have to focus on promoting it because ClassPass takes care of that for you."

Simon Redmond
Founder, Hit Fit SF
"The first day that I went live on ClassPass, I pulled up the roster on the computer, and we already had ClassPass members registering for class. I went live and…an hour later, people were signed up for that day. It was insane."

Steph Rountree
Founder, Bolt Fitness
"ClassPass fills our classes every single day. I look at the roster, and every single day there's ClassPass members there. I can sleep at night knowing that just with the revenue that we bring in through ClassPass, we can pay our rent, we can pay the lights…It's life-changing…A lot of our ClassPass members come in here, fall in love, and then guess what? They invite their friends and families. So we get their referrals!"

Ailsa Navarro
Founder, HILI Fitness
"I love SmartSpot because different class times fluctuate and sometimes you have more people, sometimes you have less…It lets you automatically curate where you want your ClassPass users to go. If you have a class that's already full, people can't get into the class, but if you want them to book into another one, you can set a promotion for that other class."

Marisol Garcia
Founder, iiCE Fitness
"Bolstering slow classes is a challenge every CrossFit owner deals with. ClassPass offers a solution to that problem."

Adam Sturm
Co-founder, CrossFit Outbreak
"Joining ClassPass can significantly increase a studio's visibility in the local community and more! The ClassPass user base spans various demographics, providing exposure to potential customers who may not have discovered the studio on their own."

Dana Opeikun
F45 Club Sports Group
"ClassPass has brought in a plethora of people. We have so many eyes on us now via ClassPass that it has become a lead generator, free advertising, and free marketing for us."

Jodi Stabile
Owner and Founder, SWET St. Pete
"Other aspects that have helped our business grow are definitely the dynamic pricing slots. That's allowed us to fill last-minute openings and classes at a discounted rate."

Stephanie Uhrig
Co-owner and COO, Mimi Yoga

FAQs

How does ClassPass support my fitness business’s marketing efforts?

ClassPass is more than a booking platform—it’s a powerful fitness marketing tool that helps you reach new audiences. Partners can use ClassPass to run successful fitness marketing campaigns by driving discovery without ad spend, converting one-time visitors into long-term members, and sparking word of mouth.

How does ClassPass help acquire and retain members for my fitness business?

The numbers speak for themselves: globally, 94% of ClassPass users are new to the fitness venues they visit (based on global ClassPass & Mindbody joint customer data, 2020-Jan 2025). ClassPass users are also proven to habituate. In 2024, 91% of U.S. fitness visits made by subscribers after their first three months on ClassPass were to studios they had already visited.

Is there a minimum number of members a fitness business needs to join ClassPass?

No. ClassPass partners with fitness businesses of all sizes—from boutique studios to large, multi-location franchises. Whether you're just opening or looking to fill open space, ClassPass can help you get more people through your doors.

How can I increase profit at my fitness business?

ClassPass puts your business in front of high-intent customers without you needing to spend money on traditional advertising. This allows you to monetize unused class spots and open studio capacity. Your ClassPass dashboard also gives you insight into reservation trends, revenue data, and member behavior, so you can make informed business decisions.

How does my fitness business get paid through ClassPass?

Partners receive monthly direct deposit payments through Tipalti—a secure, third-party banking system that is SSAE 16 SOC compliant and ISAE 3402 Type II certified.

Where is ClassPass available?

ClassPass is available in thousands of cities globally, so your fitness business can reach users all over the world.

Calculate how much more your fitness business could earn

Thousands of fitness businesses use ClassPass to add an additional revenue stream and increase their exposure. Try our revenue calculator to see how much more yours could earn.

Get started Calculate my earnings

*Based on Mindbody-ClassPass data for joint customers using both platforms for at least 6 months from Jan 2024-Jan 2025. Incremental ClassPass revenue means ClassPass revenue and direct revenue from ClassPass-acquired customers, net of displaced direct revenue.

Grow your fitness business's revenue and visibility with ClassPass

Make running a fitness business easier with ClassPass

How it works

Scale your fitness business with high-impact tools

Fitness business owners love ClassPass

FAQs

Calculate how much more your fitness business could earn

Learn from real partner success and insider tips

Ready to grow your fitness business?

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