The days of flyers and radio commercials are long gone. But while some marketing holdovers stay strong, such as word-of-mouth, the majority of acupuncture marketing efforts are best spent on digital marketing.
Digital marketing speaks to your audience through a variety of different platforms: social media, your website and more! Make sure that you’re optimizing your acupuncture marketing presence by reading through this marketing guide.
Up Your Instagram Game
Instagram is one of the most popular platforms for beauty and wellness businesses to showcase what makes them most unique. Instagram is more than just pictures of people’s food, it’s a great opportunity to interact with your potential clients! Make sure to use all of Instagram’s fun features, like Reels and stories, to make your content engaging and worth the watch
Post ideas include: client testimonials, pressure point how-to’s (check out our post for inspiration!), informational graphics and any promotional offers you’re running.
Create a Website & Optimize for Search Engines
If you don’t have a website, it’s time to invest and build one. Think of your website as your digital storefront. You want your digital storefront to be professional, easy to understand and reflective of your business’s personality – just like how you want your in-person storefront to be.
A website is also the key to capturing local foot traffic! You can do this via search engine optimization (SEO). SEO will capture anyone who types in “acupuncturists near me” and will bring that user to your website. Best part of it? SEO is completely free! Here is a great article on how to optimize your website for local SEO.
Create a Loyalty Program
Loyalty programs are a great way of building your pre-existing customer base, but it’s imperative that you design a loyalty program that suits your business. Most loyalty programs include a kickback to the customer of some kind, whether that’s a free product or a slight discount on a service. However, only build a loyalty reward program if your business can afford to give discounts.
Ideas for your loyalty program include: a refer-a-friend program where you give a slight discount to someone who successfully refers a client, a buy one get one free program for gift cards or a discount for someone who pre-pays for their appointments.
Invest in Customer Reviews
Digital word-of-mouth is an amazing way to improve your marketing. Websites like Yelp, Google and even ClassPass aggregate customer reviews so that potential clients can get the skinny on your business. Make sure you are monitoring reviews and problem solving when a bad one arises. If you currently have no reviews, look at starting a review campaign where you ask clients to leave you a review online.
Set Up Your Google My Business Account
If you don’t have a Google My Business account, it’s time to set one up! Your business’s account will show up everywhere on Google that it is relevant, even on Google Maps! This account is essentially an extension of your social media marketing strategy, but in a very business-forward sense.
List Your Business on Local Directories
There are typically many free places for you to list your business online. Look for local offerings like your Chamber of Commerce, or even websites like Yelp! Capitalizing on these free platforms allows you to get your business in front of as many people as possible, all throughout the web.
And finally, look into adding your inventory to ClassPass! You can sign up online in less than 10 minutes and list your business for free. This allows you to tap into new audiences and reach thousands of ClassPass customers in your area.