Our Executive Team
Founder & Executive Chairman
Payal started ClassPass in 2011 out of her love for dance, which she has been doing since the age of 3. Prior to founding ClassPass, Payal worked as a consultant at Bain & Company and in Warner Music Group’s Digital Strategy and Business Development Group. Payal also has a degree from MIT in Operations Research and Economics.
Payalʼs Favorite Class
Pop Sculpt at Pop Physique, NYC & Cycle House Ride at Cycle House, LA
Fritz Lanman is the CEO of ClassPass and previously served as Executive Chairman. He has been involved with the company since 2013 when he led both the Seed and Series A financing. In addition to his role at ClassPass, he is an active angel investor who backed Square, Pinterest, Wish and several other companies. Before ClassPass, Fritz founded Livestar, Verst and Doppler Labs and worked in Product Management and Corporate Strategy at Microsoft.
Fritzʼs Favorite Class
CrossFit Lite at Golden Gate CrossFit, SF & AeroImpact at Aerospace Performance Center, NYC
Tom Aveston is the CFO of ClassPass, leading the financial planning & analysis, accounting, legal and HR functions. Previously he spent six years in Japan and Singapore establishing the Expedia business in Asia Pacific, where he ran the marketing and commercial functions. Prior to that, Tom spent several years at Microsoft in corporate strategy and business development. Tom began his career as a consultant for McKinsey & Company and holds a degree in Economics and History from the University of Oxford.
Tomʼs Favorite Class
45 Metrics at Peloton, NYC
Joanna Lord is the CMO of ClassPass, leading customer growth, brand and community development. Previously, Joanna was the VP of Marketing at Porch, a leading consumer marketplace for homeowners, and CMO of BigDoor, an enterprise software solution serving companies like Starbucks, CBS, and the NFL. Joanna is a thought-leader in digital marketing, a global keynote speaker and a startup mentor.
Joannaʼs Favorite Class
Boxing at Title Boxing, NYC
VP, Pricing & Inventory
Zach Apter is the VP of Pricing and Inventory at ClassPass. Previously, Zach was the head of business and competitive strategy for Googleʼs self-driving car project and Microsoftʼs global Corporate Strategy team. He has a 15-year track record in consumer technology, including search, communications services, digital media, marketplaces, operating systems, business productivity services and hardware. He holds a degree in Economics from Stanford University and is the author of multiple patents in the area of online services.
Zachʼs Favorite Class
High 45 at Mile High Run Club, NYC
Jennifer Burke is the VP of Partnerships at ClassPass, overseeing the 9K+ partner studios around the globe. She develops the strategy for the partner sales, account management and operations teams, and led the launch of new ClassPass markets in the early days. Prior to ClassPass, she worked at Bain & Company, The Walt Disney Company, PepsiCo and McCann Erickson. She holds degrees from Brown University and Stanford Business School.
Jenniferʼs Favorite Class
Grit at Uforia, Core40 Ramped, SF and any Mitchell Wayne Productions dance class, NYC
Justin Chang is the VP of Product of ClassPass. Justin joined ClassPass after its seed financing, helping scale the company by leading the engineering, product and design teams. Prior to ClassPass, Justin co-founded a career discovery platform and served as a product leader at various startups. He began his career as a consultant for Bain & Company and holds degrees in Finance and Management from The Wharton School at the University of Pennsylvania.
Justinʼs Favorite Class
BFX Build at NYSC Lab, NYC
Don Neufeld is the VP of Engineering at ClassPass and has been an engineering leader for over a decade. Previously, he was the CTO at Medium and the VP of Engineering at Chartboost. He has held leadership roles in the online gaming space making MMOs.
Donʼs Favorite Class
Power Flow, Heated at Yoga Tree Hayes, SF and Full Body at Row House, NYC
Chloe Ross is the VP of International at ClassPass. She has nearly two decades of strategy and operating experience across the tech, policy and corporate sectors, developing policy in the UK Prime Minister’s Strategy Unit and international strategy at Microsoft. Previously, she was a CEO for a SaaS eCommerce platform.
Chloeʼs Favorite Class
Barrecore Signature, London
VP, People & Operations
Alla Mezhvinsky is the VP of People & Operations at ClassPass, leading HR, recruiting and employee experience. Prior to ClassPass, Alla was the VP of People at Doppler Labs, and the People & Talent Lead at Square and Zynga during their high-growth stages, helping scale teams and operations.
Allaʼs Favorite Class
SCULPT at BodyRok, SF
Our board & investors
Managing Director, General Catalyst
Founder & Managing Partner, Annox Capital Management
Founder, Rosewood Capital
Founder, Acequia Capital
We’re biggest in the Big Apple at our NYC HQ office – complete with aerial yoga swings – but you can find our teams in San Francisco, London, Sydney and Missoula.
- New York City
- San Francisco