Meet the team

Every day, our team of over 250 is innovating and creating new ways to make the world a more active place. Take a look behind the scenes and get to know us!

Our Executive Team

  • Payal Kadakia

    Payal Kadakia

    Founder & Executive Chairman

    Payal started ClassPass in 2011 out of her love for dance, which she has been doing since the age of 3. Prior to founding ClassPass, Payal worked as a consultant at Bain & Company and in Warner Music Group’s Digital Strategy and Business Development Group. Payal also has a degree from MIT in Operations Research and Economics.

    Payalʼs Favorite Class

    Pop Sculpt at Pop Physique, NYC & Cycle House Ride at Cycle House, LA

  • Fritz Lanman

    Fritz Lanman


    Fritz Lanman is the CEO of ClassPass and has been involved with the company since 2013 when he led both the Seed and Series A financing. In addition to his role at ClassPass, he is an active angel investor as well as cofounder of both Doppler Labs and Verst. He founded Livestar (acquired by Pinterest) and was a seed investor in Square, Pinterest, Formlabs, Teespring, Getaround and several other companies.

    Fritzʼs Favorite Class

    Build and Burn at Basecamp Fitness, San Francisco & As One Effect at As One, NYC

  • Sam Hall

    Sam Hall

    CPO & CTO

    Sam Hall is the Chief Product & Technology Officer of ClassPass, leading the engineering, product and design teams. Sam was previously the VP of Consumable Customer Experience at Amazon leading worldwide product management, design, data analytics and engineering for cross-category products and programs. Prior to that, he was the VP of Mobile, where he was responsible for mobile shopping apps for phones and tablets and all of Amazonʼs mobile websites worldwide.

    Samʼs Favorite Class

    BFX Build at NYSC Lab, NYC

  • Joanna Lord

    Joanna Lord


    Joanna Lord is CMO of ClassPass, leading customer growth, community development, lifecycle marketing and brand. Previously the VP of Marketing at Porch, a leading consumer marketplace for homeowners, and CMO of BigDoor, an enterprise software solution serving companies like Starbucks, CBS, and the NFL, Joanna is a thought-leader in digital marketing, a global keynote speaker and a startup mentor.

    Joannaʼs Favorite Class

    Boxing at Title Boxing, NYC

  • Tom Aveston

    Tom Aveston


    Tom Aveston is the CFO of ClassPass, leading the financial planning & analysis, accounting, legal and HR functions. Previously he spent six years in Japan and Singapore establishing the Expedia business in Asia Pacific, where he ran the marketing and commercial functions. Prior to that, Tom spent several years at Microsoft in corporate strategy and business development. Tom began his career as a consultant for McKinsey & Company and holds a degree in Economics and History from the University of Oxford.

    Tomʼs Favorite Class

    45 Metrics at Peloton, NYC

  • Michael Wolf

    Michael Wolf

    VP of Operations & Partnerships

    Michael Wolf is the VP Operations and Partnerships at ClassPass, overseeing the relationship between ClassPass and its 8,600+ partner studios, as well as daily business operations. Michael is also the founder of Blazer Ventures, an angel investment fund. Prior to ClassPass, Michael had operational roles at Visible World, Obama for America and Bain & Company. Michael holds a B.A. cum laude from Columbia University and an MBA with honors from The Wharton School at the University of Pennsylvania.

    Michaelʼs Favorite Class

    All of them!

  • Zach Apter

    Zach Apter

    VP of Pricing & Inventory

    Zach Apter is VP of Pricing and Inventory at ClassPass. Previously, Zach was the head of business and competitive strategy for Googleʼs self-driving car project and Microsoftʼs global Corporate Strategy team. He has a 15-year track record in consumer technology, including search, communications services, digital media, marketplaces, operating systems, business productivity services and hardware. He holds a degree in Economics from Stanford University and is the author of multiple patents in the area of online services.

    Zachʼs Favorite Class

    High 45 at Mile High Run Club, NYC

Our board & investors

  • Adam Valkin

    Managing Director, General Catalyst

  • Bob Mylod

    Founder & Managing Partner, Annox Capital Management

  • Chip Adams

    Founder, Rosewood Capital

  • Hank Vigil

    Founder, Acequia Capital

  • Tanzeen Syed

    Director, Temasek

Our offices

We’re biggest in the Big Apple at our NYC HQ office – complete with aerial yoga swings – but you can find our teams in San Francisco, London and Sydney.

  • New York City OfficeNew York City
  • San Francisco OfficeSan Francisco
  • London OfficeLondon
  • Sydney OfficeSydney