Our Executive Team
Founder & Executive Chairman
Payal started ClassPass in 2011 out of her love for dance, which she has been doing since the age of 3. Prior to founding ClassPass, Payal worked as a consultant at Bain & Company and in Warner Music Group’s Digital Strategy and Business Development Group. Payal also has a degree from MIT in Operations Research and Economics.
Payalʼs Favorite Class
Pop Sculpt at Pop Physique, NYC & Cycle House Ride at Cycle House, LA
Fritz Lanman is the CEO of ClassPass and has been involved with the company since 2013 when he led both the Seed and Series A financing. In addition to his role at ClassPass, he is an active angel investor as well as cofounder of both Doppler Labs and Verst. He founded Livestar (acquired by Pinterest) and was a seed investor in Square, Pinterest, Formlabs, Teespring, Getaround and several other companies.
Fritzʼs Favorite Class
Build and Burn at Basecamp Fitness, San Francisco & As One Effect at As One, NYC
CPO & CTO
Sam Hall is the Chief Product & Technology Officer of ClassPass, leading the engineering, product and design teams. Sam was previously the VP of Consumable Customer Experience at Amazon leading worldwide product management, design, data analytics and engineering for cross-category products and programs. Prior to that, he was the VP of Mobile, where he was responsible for mobile shopping apps for phones and tablets and all of Amazonʼs mobile websites worldwide.
Samʼs Favorite Class
BFX Build at NYSC Lab, NYC
Joanna Lord is CMO of ClassPass, leading customer growth, community development, lifecycle marketing and brand. Previously the VP of Marketing at Porch, a leading consumer marketplace for homeowners, and CMO of BigDoor, an enterprise software solution serving companies like Starbucks, CBS, and the NFL, Joanna is a thought-leader in digital marketing, a global keynote speaker and a startup mentor.
Joannaʼs Favorite Class
Boxing at Title Boxing, NYC
Tom Aveston is the CFO of ClassPass, leading the financial planning & analysis, accounting, legal and HR functions. Previously he spent six years in Japan and Singapore establishing the Expedia business in Asia Pacific, where he ran the marketing and commercial functions. Prior to that, Tom spent several years at Microsoft in corporate strategy and business development. Tom began his career as a consultant for McKinsey & Company and holds a degree in Economics and History from the University of Oxford.
Tomʼs Favorite Class
45 Metrics at Peloton, NYC
VP of Operations & Partnerships
Michael Wolf is the VP Operations and Partnerships at ClassPass, overseeing the relationship between ClassPass and its 8,600+ partner studios, as well as daily business operations. Michael is also the founder of Blazer Ventures, an angel investment fund. Prior to ClassPass, Michael had operational roles at Visible World, Obama for America and Bain & Company. Michael holds a B.A. cum laude from Columbia University and an MBA with honors from The Wharton School at the University of Pennsylvania.
Michaelʼs Favorite Class
All of them!
VP of Pricing & Inventory
Zach Apter is VP of Pricing and Inventory at ClassPass. Previously, Zach was the head of business and competitive strategy for Googleʼs self-driving car project and Microsoftʼs global Corporate Strategy team. He has a 15-year track record in consumer technology, including search, communications services, digital media, marketplaces, operating systems, business productivity services and hardware. He holds a degree in Economics from Stanford University and is the author of multiple patents in the area of online services.
Zachʼs Favorite Class
High 45 at Mile High Run Club, NYC
Our board & investors
Managing Director, General Catalyst
Founder & Managing Partner, Annox Capital Management
Founder, Rosewood Capital
Founder, Acequia Capital
We’re biggest in the Big Apple at our NYC HQ office – complete with aerial yoga swings – but you can find our teams in San Francisco, London and Sydney.
- New York City
- San Francisco