Get ClassPass

Marketing Manager

International in Tokyo

ClassPass - the largest all-access fitness membership with a global network of premium studios is aggressively growing its international business.

Over the past year we have launched in over 25 international markets and this pace of expansion is set to continue!

About the right team member:

We’re looking for a highly motivated and socially focused Marketing Manager to join the ClassPass team. You will work with our Japanese team based in Tokyo, supporting our General Manager to develop and drive marketing operations for the ClassPass team. In this role you will be involved in supporting all marketing activities whether it be creating content for Instagram, building emails, organising events, or assisting with new launches.

You will have a passion for marketing, love social media and be happy to roll up your sleeves and get involved with admin tasks where necessary. It also helps if you love fitness as you will receive a ClassPass membership!


  • Execute and manage email campaigns for the Japanese market
  • Collate and reporting on email performance and provide recommendations for optimisation
  • Working closely with the General Manager to execute an effective Social Media strategy
  • Managing the Social Media and Content output for Japans online channels, including on-site content, imagery, video, written content and blogs
  • Own and manage the Japanese content calendar, keeping the calendar up to date and sharing with relevant stakeholders
  • Ensure all social messaging and creative ties back to the overall marketing vision and strategy
  • Provide social analytics and analysis to help optimise performance
  • Support the marketing leads with the organisation and execution of any ClassPass events
  • Organise events with our studio partners
  • Ensure all marketing materials for ClassPass comply with brand guidelines
  • Update the finance tracker for the Marketing department
  • Perform ad hoc duties as and when needed for the Head of Expansion


  • Fluent in English & Japanese
  • Experience working in a similar role in a Marketing team
  • Experience in using Photoshop or similar
  • Experience using ESPs and building emails, preferably HTML
  • A detail-oriented approach to executing tasks and an ability to manage multiple projects at once
  • A team player and comfortable with an ever-changing startup environment
  • Excellent written and verbal communication skills, including the ability to present ideas effectively on the phone, via email and in meetings.
  • Able to work to tight deadlines and deliver the work on time.
  • Right to work in Japan

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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