You focus on clients. We help you find them.
Through revenue optimization tools, marketing, and access to a high-intent customer base, ClassPass helps businesses like yours turn unfilled spots into incremental revenue.
You focus on clients. We help you find them.
Through revenue optimization tools, marketing, and access to a high-intent customer base, ClassPass helps businesses like yours turn unfilled spots into incremental revenue.
Ready to get started?
Fill out the form below to learn what ClassPass can do for your business.
Why partner with ClassPass
For the fitness industry alone, data from our integrated fitness partners shows that the average studio fills less than 36% of its total capacity through its own channels.¹
Fill empty spots
ClassPass is designed to help fill available class spots and appointment times with high-intent clients to bring you revenue from reservations that would’ve otherwise gone unfilled—so no money is left on the table.
Create a new revenue channel while protecting your regulars
ClassPass helps fill your unused spots—so your direct members can still book their favorite times. Extra reservations can put more money in your pocket without adding extra work.
Reach new clients
94% of ClassPass users are new to the businesses they visit.² That means more fresh faces walking through your door, and more chances to grow your client list.
¹Based on internal ClassPass data from July 1, 2025–June 30, 2026. Includes active, in-person studio fitness offerings with listed capacity of 80 spots or fewer.
²Based on Global ClassPass & Mindbody joint customer data, 2020-Jan 2025.
How it works
Submit your information
Fill out the form above to tell us a bit about your business. This helps us kick off the onboarding process.
Go live
During the onboarding process, we'll create a custom profile to showcase your space. You’ll also unlock access to advanced SmartTools, reporting, and expert guidance to help you attract new clients.
Start growing
Once you're live, you could fill empty spots, increase your earning potential, and welcome high-intent ClassPass users within just a few weeks.
Calculate how much you could be earning
Thousands of businesses are already growing their revenue with ClassPass. Use our revenue calculator to see how much more you could earn.¹
¹No guarantees. Results vary.
²Based on Mindbody-ClassPass data for joint customers using both platforms for at least 6 months from Jan 2024-Jan 2025. Incremental ClassPass revenue means ClassPass revenue and direct revenue from ClassPass-acquired customers, net of displaced direct revenue.
Easily sync your booking system
ClassPass seamlessly connects with 100+ booking systems worldwide, making it easy for you to manage your schedule all in one place.
Business owners love ClassPass
Fitness studios
Adam Sturm
Co-founder, CrossFit Outbreak
“Bolstering slow classes is a challenge every CrossFit owner deals with. ClassPass offers a solution to that problem.”
$42k
Made $42.8k in 3 years on ClassPass
Frequently asked questions about partnering with ClassPass
Will partnering with ClassPass take spots away from my direct clients?
ClassPass only fills your unused spots, so your direct members can still book their favorite times. Our data and real-world results show that ClassPass attracts a different audience and consistently delivers incremental revenue with minimal impact on your direct memberships.¹
Will I earn less from ClassPass than from my direct clients?
While ClassPass payouts are lower than what your direct members pay, this is money you wouldn’t have earned otherwise because ClassPass only lists your unfilled spots. It’s a powerful way to turn unfilled classes or appointments into profit, without incurring extra costs or spending on ads.
How does ClassPass manage my schedule?
We use SmartTools—our machine learning system designed to optimize your schedule in real time. It automatically adjusts availability and credit amounts to fill open spots, optimize revenue, and protect availability for your direct members.
How does the ClassPass trial work for partners?
The ClassPass trial helps new clients discover your business at no upfront cost. It’s a proven way to convert first-time visitors into paying customers, avoiding the $80+ per-client price tag of traditional advertising.
What safeguards are in place to protect my business?
ClassPass actively combats trial fraud with strict eligibility rules and advanced machine learning systems. Our technology works in real-time to prevent repeat trial sign-ups and flag fraudulent accounts.
¹No guarantees. Results vary.
Earn even more revenue from corporate clients
Many leading companies offer ClassPass as a benefit to their employees, meaning you can get more eyes on your business.
