Benefit - A Corporate Wellness Blog By ClassPass

How to Retain Diverse Talent

Written by Hina Darbar | Jul 17, 2024 5:50:36 PM

Diversity in the workplace offers numerous benefits that can boost organizational performance, foster innovation, and increase employee satisfaction. A diverse workforce brings a wide array of ideas and solutions, reflecting various perspectives and experiences. However, attracting diverse talent is only the first step. Retaining that talent requires a deliberate and ongoing commitment to inclusion and cultural awareness. In this blog, we'll explore how to retain diverse talent in the workplace, including: 

  • The importance and meaning of diversity in the workplace 
  • Strategies for retaining diverse talent 

What diversity means in the workplace  

Before diving into specific strategies, it's important to understand what diversity in the workplace means and why it matters. Diversity in the workplace encompasses a wide range of characteristics and experiences, including: 

  • Gender diversity: Ensuring balanced representation and equal opportunities for all genders. 
  • Racial and ethnic diversity: Including people from various racial and ethnic backgrounds. 
  • LGBTQ+ diversity: Supporting and including individuals of all sexual orientations and gender identities. 
  • Generational and age diversity: Valuing the contributions of employees across different age groups. 
  • Disability diversity: Creating an accessible and inclusive environment for employees with disabilities. 
  • Socioeconomic diversity: Recognizing and addressing the different socioeconomic backgrounds of employees. 
  • Religious and spiritual diversity: Respecting and accommodating the various religious and spiritual beliefs of employees. 

A lack of diversity in the workplace can significantly affect employee retention. Employees from underrepresented groups may feel isolated or undervalued in a non-diverse environment, resulting in decreased job satisfaction, less engagement, and poor productivity. Employees who don't see themselves reflected in the workplace may also feel less connected to their peers and the organization. 

This sense of isolation can contribute to higher turnover rates, as marginalized or unsupported employees are more likely to leave, increasing the costs associated with recruiting and training new hires. Companies that fail to prioritize diversity and inclusion can also develop a negative reputation, making it difficult to attract top talent. Potential employees increasingly seek workplaces that value diversity. A lack thereof can deter high-quality candidates from applying.  

A diverse workplace fosters innovation, creativity, and a broader range of skills, significantly enhancing problem-solving and decision-making processes. Moreover, diversity is the foundation for creating an inclusive and equitable environment where everyone can contribute and influence the organization.

It's also a key contributor to the overall performance of organizations. For example, companies in the top 25% of gender diversity on executive teams were 25% more likely to experience above-average profitability than those in the bottom quartile. Additionally, companies in the top 25% of ethnic and cultural diversity were 36% more likely to outperform those with less diversity regarding return on equity. 

9 diversity retention strategies 

Here are some strategies that can foster an inclusive workplace environment and ensure the long-term retention of diverse employees. 

Implement comprehensive onboarding programs 

Onboarding sets the tone for a new employee's experience. Comprehensive onboarding programs emphasizing your company's commitment to diversity and inclusion can help new hires feel welcomed and supported. This can include mentorship programs, diversity training sessions, and introductory meetings with diversity and inclusion officers. Considering that 2 out of 3 job candidates seek companies with diverse workforces, a robust onboarding process is crucial for retention. 

Develop employee resource groups (ERGs) 

ERGs are voluntary, employee-led groups providing support and networking opportunities for members with common characteristics or experiences. These groups can foster a sense of belonging and community within the workplace. ERGs often advocate for policies and initiatives that support their members, contributing to a more inclusive environment.  

Offer diversity training and education 

Regularly conducting diversity training sessions can educate employees about the benefits of diversity and how to foster an inclusive workplace. These sessions may cover topics such as unconscious bias, cultural competency, and inclusive communication. Ongoing education helps keep diversity and inclusion at the forefront of employees' minds and promotes a culture of continuous learning.  

Establish mentorship and sponsorship programs 

Mentorship and sponsorship programs can be particularly effective in supporting the career development of underrepresented employees. Mentors provide guidance and advice, while sponsors actively advocate for their protégés, helping them gain visibility and access to advancement opportunities. These programs can help bridge the gap between diverse talent and leadership positions. 

Implement flexible work policies 

Flexible work policies, such as remote work options and flexible hours, can help accommodate the diverse needs of employees. These policies can be especially beneficial for employees with caregiving responsibilities or those facing other barriers to traditional work schedules. By offering flexibility, organizations demonstrate their commitment to supporting all employees.  

Conduct regular diversity audits 

Regular diversity audits can help your organization assess its progress in achieving diversity and inclusion goals. These audits can include analyzing demographic data, reviewing hiring and promotion practices, and gathering employee feedback. The insights gained from these audits can inform future diversity initiatives and help address any areas of concern. Diverse companies are 70% more likely to capture new markets, which makes regular audits essential for growth and innovation. 

Promote diverse leadership 

When companies focus on building diverse leadership teams that mirror the makeup of their workforce, it can lead to a wealth of different ideas and perspectives. This approach sets a positive tone for your company and can significantly impact innovation, work performance, and overall success. 

Create employee feedback mechanisms 

Providing employees with opportunities to give feedback on diversity and inclusion efforts can help organizations identify areas for improvement. This can include anonymous surveys, suggestion boxes, and regular town hall meetings. Listening to employees' experiences and acting on their feedback is crucial for creating a diverse workplace.  

Offer diverse benefits 

Creating a diverse benefits program is essential for attracting and retaining a wide range of talent. It moves beyond traditional wellness programs and offers benefits that address physical, mental, and emotional health. This includes providing resources for mental health, work-life balance, and financial preparedness. By doing so, your organization can create a supportive and inclusive environment that enhances employee well-being and loyalty. 

Retaining diverse talent requires a multifaceted approach that prioritizes inclusion and cultural awareness. By focusing on these strategies and initiatives, your organization can create a more inclusive and enjoyable environment that retains diverse talent and leverages the full potential of its workforce. Diversity and inclusion are not just ethical imperatives; they're essential for achieving long-term success and competitiveness.