NEW YORK, NY – November 2, 2016 – ClassPass, the monthly subscription service providing access to the world’s largest network of boutique fitness studios and gyms, announced today that it will no longer support its Unlimited offering. Current Unlimited members will keep their existing plan for another full billing cycle before migrating to the company’s Core plan offering of 10 classes a month. In addition, those members will receive 10 free classes per month for the first three months on the new plan.
“After much consideration and several attempts to appropriately price the Unlimited plan, I have ultimately made the decision to discontinue the offering to achieve better alignment between ClassPass, our customers and our partners,” said Payal Kadakia, Founder and CEO. “While it’s never easy to disappoint some of our most active members, we’ve seen incredible traction on our Base and Core plans, as well as add-on class packs. We’re more dedicated than ever to our mission of connecting people to fulfilling experiences in the most engaging, seamless and accessible way.”
As ClassPass has continued to evolve over the past three years, the focus has shifted away from the Unlimited plan and towards better serving the business, while reserving a flexible experience to meet the needs of any member regardless of where they are on their fitness journey.
In addition to the rollout of the Core plan across all markets, the company is actively experimenting and investing in new products.
“I’ve never been more excited for what’s to come for ClassPass,” said Kadakia. “Our team has been building some of our most innovative products to date to support our broader vision, including social features, on demand video, out of studio experiences and new plans. 2017 will be, without question, a transformative year.”
A blog post authored by Founder and CEO Payal Kadakia providing more context related to this decision can be found on the ClassPass blog. Members can also contact ClassPass customer service (firstname.lastname@example.org) or follow ClassPass on Twitter for more updates and answers to any plan related questions.
ClassPass has created technologies and a model for both consumers and studio owners to introduce new people to boutique fitness – nearly 70 percent of ClassPass members were not regular users of boutique fitness prior to joining. With the recent introduction of additional plans and features, ClassPass is providing an easier entry point for even more users to try boutique fitness, while better merchandising and surfacing the nearly one million classes available on the platform to the benefit of both members and studio partners.