NEW YORK, NY – April 4, 2017 – ClassPass, the leading membership to the world’s largest fitness network, announced today a new feature that makes same location studio visits limitless. By paying a premium in addition to using one of their allotted monthly classes, members may now return to their favorite studios as much as they’d like within a given cycle.
“While we know our members love discovering many new studios through ClassPass, we have also seen them want a way to establish a routine at some of their favorite studios,” said Payal Kadakia, Founder and Executive Chairman. “By launching this new feature, we’re now making that possible as well as opening up new ways for our partners to make additional revenue through our platform.”
Previously, ClassPass allowed members to attend a given studio up to three times per month, but now members may visit their favorites studios as much as desired. After a member has reached a studio limit, they will have the option to book another class using one of their allotted monthly classes plus a premium, which varies by studio. The premiums are dynamically priced based on demand with the goal of providing the best rate, at the best time by leveraging machine learning and algorithms.
By expanding the product to allow members to visit their favorite studios more often, ClassPass is facilitating loyalty in addition to variety for a more flexible and versatile membership. Always committed to helping members discover new favorites, ClassPass is also committed to helping members who prioritize routine.
With over 30 million reservations to date, ClassPass is introducing new users to fitness by merchandising and surfacing over one million classes available on the platform to the benefit of both its members and partners. Based on evolving market trends and opportunities, ClassPass is further investing in innovative technology and infrastructure while expanding its total addressable market with an eye on profitability. The company will continue to launch inspiring products, doubling-down on sophisticated technology with the goal of connecting members to a broader range of fitness activities that align with their varied needs and goals.