ClassPass Partner Blog | Grow Your Business

Why ClassPass Invested Over $50 Million in Marketing in 2025 to Drive Partner Growth

Ma-Keba Frye — Tue, 02 Jun 2026 13:00:02 GMT

The fitness and wellness industry is in a moment of real expansion. The global wellness economy has reached over $6.8 trillion and is on track to hit $9.8 trillion by 2029. Consumers are spending more, more often, and across a wider range of experiences than ever before. For the studios, gyms, salons, and spas at the center of that growth, it's both an opportunity and a challenge: there are more potential customers in the category than ever, and more competition for their attention.

Building a Better Review System for Partners and Users

Ma-Keba Frye — Thu, 21 May 2026 15:00:48 GMT

At ClassPass, we’re always looking for ways to improve the experience for both our partners and users. A key part of that experience is reviews.

How ClassPass Prepares Users Before They Walk Through Your Door

Ma-Keba Frye — Wed, 20 May 2026 17:00:39 GMT

ClassPass helps partners reach new audiences—people who are actively looking to try something new, explore different wellness experiences, and discover businesses they may not have found otherwise. Reaching those people is one of the most valuable things ClassPass does for its partners. As ClassPass continues to grow, we’re investing in the tools, education, and product experiences that help make those visits even more successful; for partners, staff, and users alike.

HIIT Pilates Builds Community and Expands Across Sydney with ClassPass

Ma-Keba Frye — Mon, 18 May 2026 14:39:30 GMT

When Carla Sconce, founder and director of HIIT Pilates, opened her business in Sydney in June 2020, she was launching more than a new studio. She was introducing a proprietary class format she had built from the ground up: a 50-minute workout combining 12 minutes of high-intensity interval training, performed off the reformer carriage and guided by a TV screen, with 35 minutes of reformer Pilates.

Eleven Years of Growth: CORE40’s Partnership with ClassPass

Ma-Keba Frye — Fri, 15 May 2026 19:02:20 GMT

Founded in Solana Beach, California in 2009, CORE40 is a premium Lagree studio group now operating across San Francisco and Amsterdam. Its high-intensity classes are taught on Megaformer machines, using slow, controlled, strength-focused movement to deliver a challenging and consistent experience in every class.

How ClassPass Helps Saints & Stars and PLTS Fill Classes, Gather Feedback, and Drive Growth

Ma-Keba Frye — Tue, 12 May 2026 16:29:37 GMT

Saints & Stars and PLTS are two of the Netherlands’ most recognizable boutique fitness brands, combining premium facilities, high-energy classes, and a hospitality-led experience across Amsterdam and Rotterdam.

How ClassPass Became Milo and the Bull’s Most Effective Marketing Channel

Ma-Keba Frye — Thu, 16 Apr 2026 04:35:47 GMT

When Milo and the Bull opened its doors in South London, it had all the ingredients of a standout fitness brand: a clear training philosophy, a strong community focus, and a scalable studio model. But just two months later, COVID hit, forcing the team to shut down operations and rethink how they would rebuild.

How to Successfully Launch and Grow Your Fitness Studio Business

Callahan Peel — Tue, 07 Apr 2026 11:57:50 GMT

Starting and growing a successful fitness studio requires more than a great workout concept. Owners need a clear plan for positioning their studio, pricing their services, and consistently attracting and converting new members.

Effective Gym Pricing Strategies for Sustainable Growth

Callahan Peel — Tue, 07 Apr 2026 11:32:21 GMT

Pricing a gym membership or fitness class isn’t just about matching competitors; it’s about building a pricing structure that supports profitability, retention, and long-term growth. A sustainable pricing strategy balances cost recovery, target profit margins, and class demand so your business can scale without sacrificing margins.

ClassPass April Product Updates: What’s New for Fitness Businesses

cbiagioli@classpass.com (The ClassPass Team) — Tue, 31 Mar 2026 17:21:30 GMT

From smarter scheduling tools to stronger security, our latest updates are built to help your business grow.