{"id":54495,"date":"2026-08-06T08:50:40","date_gmt":"2026-08-06T12:50:40","guid":{"rendered":"https:\/\/blog.classpass.com\/?p=54495"},"modified":"2026-08-06T08:55:31","modified_gmt":"2026-08-06T12:55:31","slug":"classpass-expands-its-food-and-beverage-lineup-with-bluestone-lane-bringing-all-day-cafe-favorites-to-users-nationwide","status":"publish","type":"post","link":"https:\/\/blog.classpass.com\/classpass-expands-its-food-and-beverage-lineup-with-bluestone-lane-bringing-all-day-cafe-favorites-to-users-nationwide\/","title":{"rendered":"ClassPass Expands Its Food and Beverage Lineup with Bluestone Lane, Bringing All-Day Cafe Favorites to Users Nationwide"},"content":{"rendered":"<p><i><span data-contrast=\"auto\">The launch\u00a0introduces\u00a0more than\u00a045\u00a0Bluestone Lane cafes to\u00a0ClassPass\u00a0users across the U.S.<\/span><\/i><span data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">NEW YORK, NY,\u00a0<\/span><\/b><b><span data-contrast=\"none\">August 6<\/span><\/b><b><span data-contrast=\"auto\">, 2026\u00a0<\/span><\/b><b><span data-contrast=\"none\">\u2013\u00a0<\/span><\/b><a href=\"https:\/\/classpass.com\/\"><span data-contrast=\"none\">ClassPass<\/span><\/a><span data-contrast=\"auto\">, the app that provides access to thousands of fitness and wellness experiences worldwide, today announced that\u00a0<\/span><a href=\"https:\/\/bluestonelane.com\/\"><span data-contrast=\"none\">Bluestone Lane<\/span><\/a><span data-contrast=\"auto\">, the Australian-inspired coffee, cafe, and lifestyle brand, has been added to the platform.\u00a0ClassPass\u00a0users can now\u00a0put\u00a0credits toward coffee, matcha, smoothies, juices, pastries, breakfast, lunch, and more at\u00a0participating\u00a0Bluestone Lane locations across the\u00a0country.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Bluestone Lane\u00a0draws on\u00a0Melbourne, Australia&#8217;s coffee culture,\u00a0pairing espresso with healthy, seasonal food. Each cafe is built to feel like a daily escape, staffed by baristas trained in top coffee hubs and grounded in the brand&#8217;s Aussie hospitality.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">ClassPass\u00a0introduced its food and beverage category in March 2024, giving\u00a0users\u00a0a way to fold coffee runs, snacks, and meals into their everyday routines, and Bluestone Lane is the latest addition to that roster.\u00a0Since the category launched, demand has grown\u00a0quickly: the percentage of\u00a0ClassPass\u00a0users who ordered food and beverage\u00a0on\u00a0the app skyrocketed\u00a0<\/span><a href=\"https:\/\/classpass.com\/blog\/2025-classpass-look-back-report\/\"><span data-contrast=\"none\">121% year over year<\/span><\/a><span data-contrast=\"auto\">\u00a0in 2025, a sign that meals, snacks, and coffee runs have become part of the holistic\u00a0wellness\u00a0experience for\u00a0users.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The addition also reflects how\u00a0ClassPass\u00a0thinks about flexibility:\u00a0credits\u00a0aren&#8217;t\u00a0just for\u00a0workouts;\u00a0they&#8217;re\u00a0built to move with whatever a given day calls for, from a class to a coffee to a quick lunch.\u00a0That\u00a0habituation is already showing up in the data:\u00a039% of food and beverage users\u00a0returned for\u00a0a second reservation within\u00a030 days\u00a0of their first visit, suggesting that once members try the category, it quickly becomes part of their routine\u00a0(based on 2024 and 2025\u00a0ClassPass\u00a0data).<\/span><span data-ccp-props=\"{&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cBluestone Lane has earned a devoted following by treating coffee as a craft and every visit as a genuine escape,\u201d said\u00a0Eva Lauer, VP, Enterprise\u00a0at\u00a0<\/span><a href=\"https:\/\/www.playlist.com\/\"><span data-contrast=\"none\">Playlist<\/span><\/a><span data-contrast=\"auto\">,\u00a0ClassPass\u2019s\u00a0parent company. \u201cWe\u00a0designed\u00a0ClassPass\u00a0around choice, and partners like Bluestone Lane show what that looks like in practice: credits that work as well for\u00a0a\u00a0coffee run as they do for a Pilates class.\u201d<\/span><span data-ccp-props=\"{&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cBluestone Lane has always been built around the daily ritual, whether that is a morning coffee,\u00a0a smoothie after\u00a0a workout,\u00a0or a nourishing meal shared with mates,\u201d said Andrew Stone, Chief Brand &amp; Culture Officer at Bluestone Lane. \u201cClassPass\u00a0has created an incredible community of people who actively invest in their health and wellbeing, so bringing Bluestone Lane onto the platform feels like a natural extension of how they already live. We are excited to give members another reason to make Bluestone Lane part of their day.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Bluestone Lane locations are available now on\u00a0ClassPass\u00a0in\u00a0New York\u00a0Metro, Los Angeles, San Francisco, Washington, D.C., Houston, Boston, San Jose, Philadelphia, and Trenton.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:200}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">About\u00a0ClassPass<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">ClassPass\u00a0is redefining fitness and wellness by bringing the world\u2019s best classes, appointments, and experiences into one app. Founded in 2013,\u00a0ClassPass\u00a0connects users to millions of workouts and lifestyle offerings across 31 countries while working directly with businesses to merchandise their excess inventory, bring more clients in the door, and generate new streams of revenue. With\u00a0tens of thousands of fitness studios, gyms, salons, and spas in the\u00a0ClassPass\u00a0network, users can choose from a broad range of options including workouts like strength training, yoga, Pilates, and boxing, and wellness services like massage, acupuncture, manicures, and more.\u00a0Additionally,\u202fClassPass\u202fis available as a wellness benefit for the world&#8217;s leading employers.\u00a0ClassPass\u00a0is part of the Playlist portfolio of brands. Learn more at\u00a0<\/span><a href=\"https:\/\/classpass.com\/\"><span data-contrast=\"none\">https:\/\/classpass.com\/<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">About Bluestone Lane<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Bluestone Lane is a New York born, Australian inspired specialty coffee, caf\u00e9 and lifestyle brand bringing the quality,\u00a0warmth\u00a0and genuine connection of Melbourne caf\u00e9 culture to communities across the United States. Founded by Melbourne native Nicholas Stone, Bluestone Lane serves premium coffee and a health conscious all day menu in welcoming caf\u00e9s and coffee shops designed around its locals and their daily rituals. The brand also offers whole bean coffee, recyclable espresso\u00a0pods\u00a0and a growing range of products for enjoying Bluestone Lane at home.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">MEDIA CONTACTS:<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:300,&quot;335559739&quot;:60}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Amanda Melkonian<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><a href=\"mailto:Press@classpass.com\"><span data-contrast=\"none\">Press@classpass.com<\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Andrew Stone<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><a href=\"mailto:Greetings@bluestonelane.com\"><span data-contrast=\"none\">Greetings@bluestonelane.com<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The launch\u00a0introduces\u00a0more than\u00a045\u00a0Bluestone Lane cafes to\u00a0ClassPass\u00a0users across the U.S.\u00a0 NEW YORK, NY,\u00a0August 6, 2026\u00a0\u2013\u00a0ClassPass, the app that provides access to thousands of fitness and wellness experiences worldwide, today announced that\u00a0Bluestone Lane, the Australian-inspired coffee, cafe, and lifestyle brand, has been added to the platform.\u00a0ClassPass\u00a0users can now\u00a0put\u00a0credits toward coffee, matcha, smoothies, juices, pastries, breakfast, lunch, and [&hellip;]<\/p>\n","protected":false},"author":23471,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1487],"tags":[],"class_list":["post-54495","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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