{"id":54477,"date":"2026-08-05T08:54:46","date_gmt":"2026-08-05T12:54:46","guid":{"rendered":"https:\/\/blog.classpass.com\/?p=54477"},"modified":"2026-08-05T08:54:46","modified_gmt":"2026-08-05T12:54:46","slug":"classpass-data-the-workout-is-the-new-night-out","status":"publish","type":"post","link":"https:\/\/blog.classpass.com\/classpass-data-the-workout-is-the-new-night-out\/","title":{"rendered":"ClassPass\u00a0Data:\u00a0The Workout Is the New Night Out\u00a0"},"content":{"rendered":"<p><i><span data-contrast=\"auto\">New\u00a0ClassPass\u00a0data shows younger\u00a0users\u00a0are trading bar tabs for barre class.\u00a0<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:280,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For\u00a0Gen\u00a0Z and younger Millennials,\u00a0the question \u201cwant to grab a drink?\u201d is increasingly being answered with \u201chow about a class?\u201d According to a new\u00a0ClassPass\u00a0survey of more than 900\u00a0users\u00a0across the U.S. and international markets,\u00a0many\u00a0users\u00a0aged 18\u201334 say they\u2019ve chosen a workout or wellness experience over a night out in the past\u00a0year.*\u00a0And they\u00a0are\u00a0reporting\u00a0making this choice\u00a0at higher rates than\u00a0users\u00a035 and older.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">More than half\u00a0of the younger users surveyed\u00a0are choosing the studio over the bar<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:280,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Among\u00a0surveyed\u00a0ClassPass\u00a0users\u00a0aged 18\u201334:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">53% said\u00a0they\u2019ve\u00a0booked a workout, class, or wellness experience over going out for drinks or nightlife in the past year.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Just over half (51%)\u00a0said they\u00a0have suggested a workout to a friend instead of drinks.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">44%\u00a0said they\u00a0have used a class as a substitute for meeting\u00a0a friend\u00a0at a bar or restaurant.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">The\u00a0data shows that\u00a0many younger\u00a0ClassPass\u00a0users\u00a0are\u00a0planning their nightlife around wellness.<\/span><span data-contrast=\"none\">\u00a0Nearly two-thirds (64%) of\u00a0surveyed\u00a0users aged\u00a018\u201334\u00a0said they\u2019ve\u00a0booked\u00a0an\u00a0early\u00a0morning class\u00a0on purpose, using the next-morning commitment\u00a0to be home earlier in the evening, and<\/span><span data-contrast=\"auto\">\u00a044%\u00a0said they\u2019ve\u00a0skipped or cancelled a night out\u00a0altogether\u00a0to be fresh for a class the next morning.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Younger\u00a0users\u00a0report\u00a0trading\u00a0nightlife for wellness more than older users<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:280,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Across every &#8220;wellness-over-nightlife&#8221; behavior we measured,\u00a0surveyed\u00a0ClassPass\u00a0users\u00a0aged 18\u201334 outperformed those aged 35 and older\u2014despite the common assumption that younger adults are more likely to pursue nightlife.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:280,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<div class=\"prWorkoutOverNightOutComparisonTableWrapper\">\n<div class=\"prWorkoutOverNightOutComparisonTableWrapper__scrollRegion\">\n<table class=\"prWorkoutOverNightOutComparisonTableElement\">\n<colgroup>\n<col class=\"prWorkoutOverNightOutComparisonTableColumn--behavior\" \/>\n<col class=\"prWorkoutOverNightOutComparisonTableColumn--age18to34\" \/>\n<col class=\"prWorkoutOverNightOutComparisonTableColumn--age35plus\" \/>\n      <\/colgroup>\n<thead class=\"prWorkoutOverNightOutComparisonTableHead\">\n<tr class=\"prWorkoutOverNightOutComparisonTableHeaderRow\">\n<th class=\"prWorkoutOverNightOutComparisonTableHeaderCell prWorkoutOverNightOutComparisonTableHeaderCell--behavior\" scope=\"col\">\n            Reported behavior in the past year\n          <\/th>\n<th class=\"prWorkoutOverNightOutComparisonTableHeaderCell prWorkoutOverNightOutComparisonTableHeaderCell--age18to34\" scope=\"col\">\n            Users aged 18-34\n          <\/th>\n<th class=\"prWorkoutOverNightOutComparisonTableHeaderCell prWorkoutOverNightOutComparisonTableHeaderCell--age35plus\" scope=\"col\">\n            Users aged 35+\n          <\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"prWorkoutOverNightOutComparisonTableBody\">\n<tr class=\"prWorkoutOverNightOutComparisonTableBodyRow prWorkoutOverNightOutComparisonTableBodyRow--plain\">\n<td class=\"prWorkoutOverNightOutComparisonTableCell prWorkoutOverNightOutComparisonTableCell--behavior\">\n            Booked a workout or wellness experience over drinks or nightlife\n          <\/td>\n<td class=\"prWorkoutOverNightOutComparisonTableCell prWorkoutOverNightOutComparisonTableCell--percentage prWorkoutOverNightOutComparisonTableCell--percentage--age18to34\">\n            53%\n          <\/td>\n<td class=\"prWorkoutOverNightOutComparisonTableCell prWorkoutOverNightOutComparisonTableCell--percentage prWorkoutOverNightOutComparisonTableCell--percentage--age35plus\">\n            42%\n          <\/td>\n<\/tr>\n<tr class=\"prWorkoutOverNightOutComparisonTableBodyRow prWorkoutOverNightOutComparisonTableBodyRow--striped\">\n<td class=\"prWorkoutOverNightOutComparisonTableCell prWorkoutOverNightOutComparisonTableCell--behavior\">\n            Suggested a workout to a friend instead of drinks\n          <\/td>\n<td class=\"prWorkoutOverNightOutComparisonTableCell prWorkoutOverNightOutComparisonTableCell--percentage prWorkoutOverNightOutComparisonTableCell--percentage--age18to34\">\n            51%\n          <\/td>\n<td class=\"prWorkoutOverNightOutComparisonTableCell prWorkoutOverNightOutComparisonTableCell--percentage prWorkoutOverNightOutComparisonTableCell--percentage--age35plus\">\n            38%\n          <\/td>\n<\/tr>\n<tr class=\"prWorkoutOverNightOutComparisonTableBodyRow prWorkoutOverNightOutComparisonTableBodyRow--plain\">\n<td class=\"prWorkoutOverNightOutComparisonTableCell prWorkoutOverNightOutComparisonTableCell--behavior\">\n            Booked a class instead of meeting a friend at a bar or restaurant\n          <\/td>\n<td class=\"prWorkoutOverNightOutComparisonTableCell prWorkoutOverNightOutComparisonTableCell--percentage prWorkoutOverNightOutComparisonTableCell--percentage--age18to34\">\n            44%\n          <\/td>\n<td class=\"prWorkoutOverNightOutComparisonTableCell prWorkoutOverNightOutComparisonTableCell--percentage prWorkoutOverNightOutComparisonTableCell--percentage--age35plus\">\n            27%\n          <\/td>\n<\/tr>\n<tr class=\"prWorkoutOverNightOutComparisonTableBodyRow prWorkoutOverNightOutComparisonTableBodyRow--striped\">\n<td class=\"prWorkoutOverNightOutComparisonTableCell prWorkoutOverNightOutComparisonTableCell--behavior\">\n            Skipped or cancelled a night out to be fresh for a morning class\n          <\/td>\n<td class=\"prWorkoutOverNightOutComparisonTableCell prWorkoutOverNightOutComparisonTableCell--percentage prWorkoutOverNightOutComparisonTableCell--percentage--age18to34\">\n            44%\n          <\/td>\n<td class=\"prWorkoutOverNightOutComparisonTableCell prWorkoutOverNightOutComparisonTableCell--percentage prWorkoutOverNightOutComparisonTableCell--percentage--age35plus\">\n            32%\n          <\/td>\n<\/tr>\n<tr class=\"prWorkoutOverNightOutComparisonTableBodyRow prWorkoutOverNightOutComparisonTableBodyRow--plain\">\n<td class=\"prWorkoutOverNightOutComparisonTableCell prWorkoutOverNightOutComparisonTableCell--behavior\">\n            Booked an early morning class to be home earlier in the evening\n          <\/td>\n<td class=\"prWorkoutOverNightOutComparisonTableCell prWorkoutOverNightOutComparisonTableCell--percentage prWorkoutOverNightOutComparisonTableCell--percentage--age18to34\">\n            64%\n          <\/td>\n<td class=\"prWorkoutOverNightOutComparisonTableCell prWorkoutOverNightOutComparisonTableCell--percentage prWorkoutOverNightOutComparisonTableCell--percentage--age35plus\">\n            49%\n          <\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n<p><b><span data-contrast=\"auto\">Social life is moving into the studio<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:280,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The story here\u00a0isn\u2019t\u00a0so\u00a0much\u00a0a generation staying in, but a shift in where\u00a0they\u2019re\u00a0going\u00a0out.\u00a0More than half\u00a0(53%)\u00a0of\u00a0surveyed\u00a0users aged\u00a018\u201334\u00a0said they have\u00a0used a class as a way to catch up with someone, 44% said\u00a0they\u2019ve made a new friend or meaningful connection through a class they booked on\u00a0ClassPass, and\u00a0roughly one in five (18%)\u00a0said they\u00a0have joined a run club, group fitness community, or class community in the past year.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The shift is showing up in how\u00a0users\u00a0feel about the platform, too: among\u00a0surveyed\u00a0users\u00a0aged\u00a018\u201334, 68% said\u00a0they exercise more since joining\u00a0ClassPass,\u00a0and\u00a034%\u00a0agreed that they use\u00a0ClassPass\u00a0as a way to spend more time with their friends.\u00a0For many of these users, working out is becoming the plan they build their evenings around.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Additionally,\u00a0surveyed\u00a0users\u00a0who reported trading\u00a0a night out for a workout are\u00a0more likely to\u00a0report finding\u00a0community in the process:\u00a049%\u00a0of\u00a0those\u00a0users who said they chose a workout over nightlife in the past year also said they had made a new friend or connection through\u00a0ClassPass, compared with 37% of those who did not report choosing a workout over nightlife.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Studio owners are\u00a0leaning into the demand<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:280,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Businesses are shifting their operations to meet younger users where they are. In New York City, for example, more wellness providers are offering late-night experiences: [solidcore] has classes starting at 10 p.m.,\u00a0and\u00a0the Big Apple Ballroom is offering Friday-night\u00a0bachata.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The booking data backs up the shift.\u00a0Attended\u00a0ClassPass\u00a0reservations on Fridays and Saturdays between 7<\/span><span data-contrast=\"auto\">\u2013<\/span><span data-contrast=\"none\">11 p.m. more than doubled in 2025\u00a0compared to\u00a0two years prior\u2014prime nightlife hours increasingly claimed by wellness.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">The\u00a0bottom line<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:280,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">For younger users, fitness and wellness are now at the center of their social life. The studio is where they go to see friends, make new ones, and unwind on a Friday night. The bar still has its place, but\u00a0it&#8217;s\u00a0sharing the night with a new kind of venue: one that opens at 6 a.m., stays open late, and leaves them better off the next morning.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:120,&quot;335559740&quot;:276,&quot;335572071&quot;:8,&quot;335572072&quot;:6,&quot;335572073&quot;:13421772,&quot;469789798&quot;:&quot;single&quot;}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">*Survey\u00a0methodology<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">From\u00a0May\u00a021\u2013June 3,\u00a02026,\u00a0ClassPass\u00a0ran a 10-minute online survey with n=910\u00a0ClassPass\u00a0users\u00a0with an English-language locale\u00a0who\u00a0had\u00a0been active on the platform for at least 6 months and taken at least one class or booked one appointment in the\u00a030 days\u00a0prior to the survey.\u00a0Age and behavior were\u00a0self-reported.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:100,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>New\u00a0ClassPass\u00a0data shows younger\u00a0users\u00a0are trading bar tabs for barre class.\u00a0\u00a0 For\u00a0Gen\u00a0Z and younger Millennials,\u00a0the question \u201cwant to grab a drink?\u201d is increasingly being answered with \u201chow about a class?\u201d According to a new\u00a0ClassPass\u00a0survey of more than 900\u00a0users\u00a0across the U.S. and international markets,\u00a0many\u00a0users\u00a0aged 18\u201334 say they\u2019ve chosen a workout or wellness experience over a night out in [&hellip;]<\/p>\n","protected":false},"author":23474,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[583,584],"tags":[1493],"class_list":["post-54477","post","type-post","status-publish","format-standard","hentry","category-fitness-tips-class-recommendations-and-more","category-the-best-advice-to-live-your-healthiest-happiest-life","tag-fitness"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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