{"id":53658,"date":"2026-02-25T08:55:59","date_gmt":"2026-02-25T13:55:59","guid":{"rendered":"https:\/\/blog.classpass.com\/?p=53658"},"modified":"2026-02-25T13:58:39","modified_gmt":"2026-02-25T18:58:39","slug":"classpass-adds-deka-lash-to-platform-expanding-access-to-lash-and-brow-services-across-the-u-s","status":"publish","type":"post","link":"https:\/\/classpass.com\/blog\/classpass-adds-deka-lash-to-platform-expanding-access-to-lash-and-brow-services-across-the-u-s\/","title":{"rendered":"ClassPass Adds Deka Lash to Platform, Expanding Access to Lash and Brow Services Across the U.S."},"content":{"rendered":"

The collaboration brings customized eyelash extensions, lash lifts, and brow services to\u00a0ClassPass\u00a0users\u00a0nationwide<\/span><\/i>\u00a0<\/span><\/p>\n

New York, NY \u2013 February 25, 2026\u00a0\u2013<\/span><\/b>\u202f<\/span>ClassPass<\/span><\/a>, the lifestyle app that provides access to thousands of fitness and wellness experiences worldwide,\u202ftoday announced\u00a0that\u00a0<\/span>Deka Lash<\/span><\/a>\u00a0has been added to the platform, a premier destination for\u00a0personalized eyelash extensions, lash lifts, and brow services.<\/span>\u00a0<\/span><\/p>\n

Founded in 2012, Deka Lash is a Pennsylvania-based, female-founded brand delivering customized beauty services nationwide. In addition to\u00a0the\u00a0in-studio experience, Deka Lash offers a proprietary line of cruelty-free lash care products.\u00a0<\/span>\u00a0<\/span><\/p>\n

ClassPass\u00a0users will now gain access to Deka Lash services delivered by expertly trained lash artists. Bookable options include customized eyelash extensions, lash lifts, and brow treatments, designed to enhance natural beauty and fit a range of preferences.<\/span>\u00a0<\/span><\/p>\n

\u201cIn 2025,\u00a0<\/span>wellness reservations on ClassPass grew by 37%<\/span><\/a>, and lash and brow appointments ranked among the top ten most-booked wellness services globally, reinforcing how much our users value convenient, high-quality self-care options,\u201d said Kam Mack, Head of New Strategic Partnerships at ClassPass, a Playlist brand. \u201cAdding Deka Lash to ClassPass,\u00a0 reflects our commitment to providing our users with the high-quality wellness services they\u2019re looking for in locations convenient to them.\u201d<\/span>\u00a0<\/span><\/p>\n

\u201cThis partnership with\u00a0ClassPass\u00a0marks an exciting milestone as we introduce Deka Lash to a broader community of wellness-minded consumers,\u201d said Jennifer Blair, Founder and CEO of Deka Lash. \u201cOur mission has always been to deliver customized beauty services that help our clients feel confident and effortlessly polished. By joining the\u00a0ClassPass\u00a0platform,\u00a0we\u2019re\u00a0meeting consumers where they are\u2014offering the flexibility to book last-minute appointments or discover our services at an introductory rate. This collaboration allows us to deliver an elevated beauty experience that fits seamlessly into their busy schedules.\u201d<\/span>\u00a0<\/span><\/p>\n

Deka Lash services\u00a0on\u00a0ClassPass\u00a0are\u00a0available\u00a0at\u00a0more than\u00a0100\u00a0locations\u00a0across the U.S., including Arizona, Arkansas, California, Colorado, Florida, Georgia, Illinois, Indiana, Kentucky, Massachusetts, Michigan, Nevada, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, and West Virginia.<\/span>\u00a0<\/span><\/p>\n

About\u00a0ClassPass<\/span><\/b>\u00a0<\/span><\/p>\n

ClassPass\u00a0is redefining fitness and wellness by bringing the world\u2019s best classes, appointments, and experiences into one app. Founded in 2013,\u00a0ClassPass\u00a0connects members to millions of workouts and lifestyle offerings across 31 countries while working directly with businesses to merchandise their excess inventory, bring more clients in the door, and generate new streams of revenue. With tens of thousands of fitness studios, gyms,\u00a0salons,\u00a0and spas in the\u202fClassPass\u202fnetwork, members can use\u00a0ClassPass\u202fto choose from a broad range of options including workouts like strength training, yoga, Pilates, and boxing, and wellness services like massage, acupuncture, manicures,\u00a0and more. Additionally,\u202fClassPass\u202fis available as a wellness benefit for the world’s leading employers. Learn more at\u202f<\/span>http:\/\/classpass.com.<\/span><\/a>\u00a0<\/span><\/p>\n

About\u00a0Deka Lash<\/span><\/b>\u00a0<\/span><\/p>\n

Deka Lash is a premier destination for customized eyelash extensions, lash lifts, and brow services, dedicated to helping clients feel confident, polished, and effortlessly put together. With a personalized approach and expertly trained lash artists, each service is designed to enhance natural beauty and fit every lifestyle.\u00a0With more than 100 studios nationwide, Deka Lash delivers a consistent, elevated beauty experience. To learn more or book an appointment, visit\u00a0<\/span>dekalash.com.<\/span><\/a>\u00a0<\/span><\/p>\n

MEDIA\u202fCONTACT:<\/span><\/b>\u00a0<\/span><\/p>\n

Amanda\u00a0Melkonian<\/span>\u00a0<\/span><\/p>\n

Press@classpass.com<\/span><\/a>\u202f<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The collaboration brings customized eyelash extensions, lash lifts, and brow services to\u00a0ClassPass\u00a0users\u00a0nationwide\u00a0 New York, NY \u2013 February 25, 2026\u00a0\u2013\u202fClassPass, the lifestyle app that provides access to thousands of fitness and wellness experiences worldwide,\u202ftoday announced\u00a0that\u00a0Deka Lash\u00a0has been added to the platform, a premier destination for\u00a0personalized eyelash extensions, lash lifts, and brow services.\u00a0 Founded in 2012, Deka […]<\/p>\n","protected":false},"author":23469,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1487],"tags":[],"class_list":["post-53658","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"\nClassPass Adds Deka Lash to Platform, Expanding Access to Lash and Brow Services Across the U.S. - 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