3 Ways to Use Corporate Wellness to Attract and Retain Top Talent


Leverage attractive wellness programs as a leading benefit for a rising generation that expects it. 

We all strive to find and keep jobs that pay the bills and earn a living – salaries allow people to accomplish these basic needs. However, more than just a salary is valued from employees in today’s work environment.  Companies that have found a way to help their employees achieve a healthy work-life balance are attracting and retaining top talent, which in turn makes these companies more successful.

Today’s workforce, which will soon be comprised mostly of the millennial generation, wants, expects and appreciates those organizations that not only help them pay the bills, but encourage them to live a happier, healthier life. In fact, according to an article from Society of Human Resource Management, “Millennials, more than other generations in the workforce, are the most likely to want employers to play an active role in supporting their overall health and wellbeing, according to a new analysis.”

The benefits of providing a corporate wellness program are well-documented and proven for both the company and the employee, but how can you use these initiatives to attract the best talent for your organization when so many other organizations are seeking to do the same? Consider the following three strategies for leveraging a successful wellness program to secure the best workforce:

1. Make Your Wellness Program Part of the Initial Conversations

We all know the typical interview process. Prospective employees are pushed through hours of phone and in-person interviews with almost every individual associated with the job.  And while they may have an initial touchpoint with an HR professional, oftentimes conversations about the benefits and intangible perks of working at the company aren’t discussed until after an offer is made, or if the prospect specifically asks. As an employer, make your wellness programs and benefits a top priority in the conversation. After all, prospects are interviewing you just as much as you are interviewing them.  Provide access to the physical evidence of what employees of your company enjoy so that it is real and not a sales pitch just to get them in the door. Help future employees understand what you provide and why.

2. Incorporate Wellness into Your Corporate Social Responsibility Initiatives

More and more companies are recognizing the need and benefit of making social responsibility initiatives an integral part of their workplace cultures.  Giving back to the community through service, engagement activities and financial support, allows employees to see positive impact around them through their efforts and support of the company they work for.

Incorporate wellness by leveraging peer-to-peer fundraising as a contributing factor in these efforts.  Employees can include wellness goals and activities to fundraise for different causes that positively impact their communities.  Prospective employees will see these campaigns and want to be a part of a culture that encourages this effort. Current employees will feel empowered and proud of associating with an organization that makes this a possibility and a priority.

3. Recognize Employees for Their Efforts

Incentives are always a fun way to get people interested and involved both personally and professionally.  To increase engagement in your wellness program, develop creative contests, campaigns and fundraisers that are tailored to different activities and interests.  Sweeten the deal with generous rewards that recognize an employee’s efforts. Take into consideration your company’s culture and the demographic of your employees to determine motivating “carrots” for their participation.  When a company continually engages in this kind of activity with its employees, prospective talent will see and hear of it as they speak with individuals throughout the interview process.

At the end of the day, wellness is a hot topic and a top priority for the rising generation.  Make sure your wellness programs are front and center in your recruiting and retention plans. Learn more about incorporating a corporate wellness program that gives your employees the freedom to choose by checking out our ClassPass Corporate Wellness Program.