You don’t need us to tell you this, but barre studios are shaking up the fitness industry. Thanks to the rise of boutique fitness, many women are trading in their cubicles and business suits for fitness studios and workout gear. Barre studios, in particular, are mostly owned by incredibly fit, business-savvy ladies.
Pure Barre, the most well-known barre brand, has more than 398 franchises and 95 percent of them are owned by women. Two other heavy hitters in the barre industry, Barre3 and Bar Method, are owned exclusively by women. The trend set by these name brands has influenced smaller studios nationwide.
Fitness and business may seem like two separate worlds but many franchise owners admit that the two go hand-in-hand. The skills necessary for a successful studio owner are in line with top business leaders. Attire and work environment aside, owning a franchise requires tenacity, leadership and strong work ethic.
“All of the skills I learned in my 14 years at Deloitte come to life every day but in a wildly different context. These are things I was doing in Manhattan in a suit, and I’m doing them now in New Jersey, one mile away from my children—in yoga pants,” Gina Striffler, owner of The Bar Method in Madison, NJ, told Well and Good.
The story of every barre studio owner is different. Some left a budding career behind, while others simply found the job they’ve been searching for all along. Regardless, this rising fitness phenomenon is proving that females have a place on both ends of the spectrum: class-goer and studio owner.
To read more about inspiring female studio owners – whose classes you can book on ClassPass! – check this out.