This New Body-Positive Campaign Is Insanely Beautiful And Inspiring

Remember that fantastic moment when London native model, Charli Howard laid it on her ex modeling agency with a brutally honest letter after they told her that her size UK 6/8 (US, size 2/4) body was too big to be modeling? Making quite a statement on the fashion world, this girl is now making her name in the industry in a whole new way by launching a new body-positive project, that is not only stunning, but inspiring.

The All Woman Project is multi-platform campaign that hopes to show the fashion industry, and the world, that beauty is not just one type of person. You don’t have to be tall, thin, straight and white to be beautiful, which is what the fashion industry unfortunately often conveys. By teaming up with Clémentine Desseaux, the French ‘plus-size’ model who has made a massive impact in fashion as well as being a body-positive figurehead, this campaign is sure to provoke change.  

Both Howard and Desseaux tells i-D that “The industry needs to stop associating beauty with a size, or putting women into categories because of their size, color or sexuality,” They continue to say, “We traditionally associate plus-size girls with terms like ‘curvy’ and ‘real women’, and straight-size models as ‘high fashion’ and ‘editorial’, missing out a vital fact – we’re all women, and should be treated as such.”

This is larger than just fashion photoshoots. It’s about what everyone is putting out into the world to make all women, young and old, not feel love for their bodies. A survey conducted by Glamour Magazine a few years back showed the sad, disturbing truth that the industry has ruined our own self-body image. Aftering asking over 300 women to keep a note of any time they felt anxious or had a negative thought about their body, a heartbreaking 97% confessed to having at least one “I hate my body” moment with an average of 13 of those thoughts a day and an unsettlingly high number admitted to having those thoughts 30, 50 and even 100 times that day.

This uplifting campaign will hopefully show those women and all others that they are beautiful no matter what their body type is.

To show the absolute beauty in diversity, these two inspirational women spearhead this campaign by bringing together some of the world’s most diverse models that have made a powerful stance on body image. The two explain, “All the girls we feature speak about diversity in some way or another – whether that be shape, size, color, politics or LGBT rights.”

The photographs of these 10 brave, untouched gorgeous women, which were shot by all female photographers, videographers and set-assistants, are beyond powerful. This campaign ran by women for women also includes the social media start-up, clapit. On this app, you’re encouraged to post your body-positive images and tag it with the #IAmAllWoman hashtag so you can inspire others to feel more positively about themselves. You can now be apart of the change!

Check out the stunning fruits of their labor, and we hope you feel empowered to get out there in your bikini loving your body for what it is – that absolutely, one of a kind, beautiful. 

Photo Credit: All Women Project

Ali Lizzi is a New York City based freelance fitness, health and beauty writer and an active member of the fitness community. She’s always up for discovering a new fitness studio to sweat in, flying to another city to travel to and eating any kind of vegan bites that she can get her hands on. Follow her journey on Instagram!