Marketing is more than taking out an ad in your local paper, it’s an investment that can pay off in new med spa clients for years to come. Make sure that you’re investing in medical spa marketing and read through this list of ideas to get started.
Make a Big Splash on Instagram
You probably know this – but Instagram is the name of the game when it comes to social media marketing. According to Sprout Social, over one billion people use Instagram each month. While not all of them are located in your area, it’s likely that the majority of your target demographic is on the platform, so it’s time to get on there! Get creative and try out all of the features Instagram has to offer, like Reels and stories, to make your content interactive and discoverable.
Post ideas include: client testimonials, skincare educational content, videos of services and promotions.
Invest in a Website
How can you crush the competition without a website? Long story short, you can’t! A website is key to your success in two ways: it gives your brand a digital home online where you get to control the narrative, and it optimizes your business for search engines. Here is a great article on how to optimize your website for local SEO.
Helpful things to add to your website are frequently asked questions, an interactive chat widget, an online booking platform and store hours.
Generate Customer Reviews
Customer reviews are vital to business success. Make sure that you’re generating them when you can and monitoring the reviews that come in online. If someone leaves an inaccurate review, there are steps you can take to get it removed (check out this article on removing reviews from Google My Business).
Create a Google My Business Account
If you don’t have a Google My Business account, it’s time to set one up! Your business’s account will show up everywhere on Google that it is relevant, even on Google Maps! The more places your business is featured, especially on a popular esarch engine like Google, the more chances you have of getting new customers.
Put Your Medical Spa on Every Local Directory
There are typically many free places for you to list your medical spa business online. Look for local offerings like your Chamber of Commerce, Yelp, and the “Best Of Businesses” in your area! These websites typically invest heavily in marketing of their own, so by taking a few minutes to fill out your information, you’re benefiting from their marketing dollars.
And finally, look into adding your medical spa business to ClassPass! You can sign up online in less than 10 minutes and list your business for free. This allows you to tap into new audiences and reach thousands of ClassPass customers in your area.