Once you’ve built your member list and taken the time to design your newsletter, make sure you utilize these best practices to ensure your members actually receive your email.
Once you’ve given new clients the grand tour, continue to keep in touch with them via your most powerful tool: email.
The big question for any business: how often should you be sending emails?
Now that we know how to make an email look good, let’s discuss what we send and how we send it.
You’re on the right track if you’re already segmenting your email lists to figure out which group of people are interested in what—here’s how to take it to the next level.